Senior CRM Manager – Conversion, Lifecycle
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Job Description
Senior CRM Manager driving conversion and lifecycle campaigns for M-KOPA’s financial-inclusion fintech. Owning Repeat Phones and Digital Lending growth pods across African markets.
Responsibilities:
- Own Repeat Phones growth pod delivery and reactivation and upgrade campaigns
- Take on Digital Lending mid-year, learn cash-loan growth end to end, and own the pod for a defined period
- Move into the Lifecycle pod full-time in the second half of next year, reporting to the Lifecycle CRM Lead
- Build and run multi-channel campaigns through CleverTap across SMS, WhatsApp, push, and in-app channels
- Track funnel performance and identify drop-off points
- Run structured experiments involving creative, audience, incentives, and timing
- Document successful approaches in reusable playbooks
- Maintain accurate data quality and campaign tracking
- Influence reactivation rate, upgrade conversion, unit economics, approval-to-disbursement rate, digital loan volume, approval quality, campaign ROI, and payback period
- Work across markets including Kenya, Nigeria, Uganda, and Ghana
Requirements:
- 5+ years in growth, performance, or lifecycle marketing
- Ideally experience in fintech, telco, or e-commerce
- Real ownership over campaign or pod outcomes
- Ability to understand pod performance and make growth decisions
- Appetite for pod leadership
- Hands-on fluency in CRM platforms such as CleverTap, Braze, or similar
- Comfortable reading funnels or cohorts
- Ability to work across two pods and transition into a third
- Strong presence to build trust with senior leads
- Must be located within UTC -1 to UTC +3 time zones
- Successful applicants must undergo pre-employment background checks
Benefits:
- Professional development programmes and coaching partnerships
- Family-friendly policies
- Flexible working arrangements
- Well-being support
- Career growth opportunities
- Diverse development programs
- On-the-job training
- Fully remote work arrangement within UTC -1 to UTC +3 time zones
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