Senior CRM Manager – Conversion, Lifecycle
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Job Description
Senior CRM Manager driving CleverTap conversion and lifecycle campaigns for M-KOPA, a financial inclusion fintech serving African customers. Owning Repeat Phones and Digital Lending growth pods.
Responsibilities:
- Own Repeat Phones conversion growth and reactivation/upgrade campaigns
- Build and run multi-channel campaigns using SMS, WhatsApp, push, and in-app messaging in CleverTap
- Track funnel performance and identify drop-off points
- Run structured experiments across creative, audience, incentive, and timing
- Document successful approaches as reusable playbooks
- Maintain clean data quality and campaign tracking
- Transition into Digital Lending, learn cash-loan growth end to end, and assume primary responsibility
- Move into the Lifecycle pod full-time in the second half of next year
- Report to the Lifecycle CRM Lead after transitioning to Lifecycle
- Influence reactivation rate, upgrade conversion, unit economics, loan approval-to-disbursement rate, digital loan volume, approval quality, campaign ROI, and payback period
Requirements:
- 5+ years in growth, performance, or lifecycle marketing
- Ideally experience in fintech, telco, or e-commerce
- Real ownership over campaign or pod outcomes
- Ability to assess pod performance and make growth decisions
- Appetite for pod leadership
- Hands-on fluency in CRM platforms such as CleverTap, Braze, or similar
- Comfortable reading funnels and cohorts
- Ability to work across two pods and transition into a third
- Strong presence to build trust with senior leads across two pods
Benefits:
- Professional development programmes and coaching partnerships
- Family-friendly policies
- Flexible working arrangements
- Well-being support
- Career growth opportunities
- Diverse development programs
- On-the-job training
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