Gestionnaire, analytique marketing – opérations web
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Job Description
Marketing Manager handling ad tech and martech for Cozey's growth initiatives. Responsible for data integration and marketing performance across various digital channels.
Responsibilities:
- Être responsable des technologies marketing, des pixels et des intégrations de données produits sur divers canaux (Google, Meta, Microsoft, Shopify, flux produits, Google Tag Manager, suivi côté serveur).
- Gérer l’analytique web afin d’assurer l’exactitude des données, l’alignement de l’attribution et la cohérence des rapports entre les plateformes.
- Collaborer avec les représentant·e·s des plateformes publicitaires afin de tirer parti des nouvelles fonctionnalités et des versions bêta, et rester à l’avant-garde des mises à jour et des changements en matière de mesure.
- Assurer la configuration technique, l’intégration et l’exécution opérationnelle des campagnes de marketing de performance (Search, Shopping, Performance).
- Standardiser les procédures de mise en place, les processus de contrôle qualité (QA) et les cadres de gouvernance afin d’assurer une exécution cohérente et de haute qualité.
- Soutenir les conversions améliorées, les intégrations de données first-party et les cadres de mesure visant à renforcer la performance de croissance.
- Collaborer avec les équipes Produit, Ingénierie et Marchandisage afin d’améliorer les données produits, la catégorisation et les métadonnées pour optimiser la conversion et le ROAS.
- Créer de la documentation, des playbooks et des guides de bonnes pratiques pour les équipes internes.
- Évaluer, implanter et maintenir des technologies qui améliorent l’efficacité, l’automatisation, la mesure et la scalabilité du marketing.
- Travailler étroitement avec les équipes Croissance, Marketing de performance, Produit, Ingénierie et Analytique afin d’atteindre les objectifs d’acquisition et de revenus.
Requirements:
- 4 ans et plus d’expérience en technologies marketing, opérations publicitaires, infrastructure de marketing de performance ou opérations de croissance dans un environnement e-commerce.
- Excellente connaissance de Google Ads, Microsoft Ads, Merchant Center, GA4, GTM et des plateformes de gestion de flux produits.
- Expérience pratique dans la gestion et l’optimisation de flux produits pour les performances Search et Shopping.
- Solide compréhension du suivi des conversions, de l’attribution, des pixels, des signaux via API et du balisage côté serveur.
- Capacité à traduire des concepts techniques en systèmes évolutifs répondant aux besoins du marketing de croissance et de performance.
- Profil analytique, rigoureux et solide sur le plan opérationnel, avec un fort intérêt pour l’automatisation et l’amélioration continue.
- Expérience avec Shopify ou des plateformes e-commerce similaires (un atout).
- Expérience en JavaScript ou en développement front-end (un atout, mais non obligatoire).
Benefits:
- Un salaire compétitif
- Accès à des options d’achat d’actions
- Programme complet d’avantages sociaux
- De nombreuses occasions de développement personnel et professionnel
- Une politique de congés généreuse
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