Google Ads Manager, Performance Analytics Specialist
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Job Description
Google Ads Manager specializing in analytics for U.S.-based clients. Responsible for managing campaigns and optimizing performance through analytics within a remote structure.
Responsibilities:
- Generate measurable lead and revenue growth through Google Ads
- Maintain accurate and compliant conversion tracking systems
- Ensure CRM and ad platform attribution alignment
- Improve cost efficiency across campaigns
- Deliver consistent, structured performance reporting
- Lead strategy, buildout, and optimization of Google Ads accounts
- Conduct structured discovery to understand client services, margins, geographic targets, and KPIs
- Design scalable campaign architectures (Search, Performance Max, Display, Remarketing, YouTube where applicable)
- Perform keyword research, search term audits, and competitive analysis
- Develop negative keyword frameworks
- Write and test high-performing ad copy and extensions
- Manage bid strategies and adjust targeting settings
- Monitor Quality Score, impression share, and conversion trends
- Scale profitable campaigns while maintaining efficiency thresholds
- Maintain active financial oversight of advertising spend
- Monitor daily and weekly pacing
- Reallocate budgets based on performance data
- Identify underperforming segments and reduce waste
- Maintain target CPA, CPL, or ROAS benchmarks
- Document optimization actions and rationale
- Configure and manage GA4 event tracking
- Build and maintain Google Tag Manager containers
- Set up Google Ads conversion actions and enhanced conversions
- Implement and maintain UTM governance standards
- Configure cross-domain tracking where required
- Implement consent-based tracking using Cookiebot
- Configure Google Consent Mode
- Support or implement server-side tracking through Stape (sGTM)
- Conduct ongoing QA validation to prevent tracking discrepancies
- Link Google Ads and GA4 to GoHighLevel sub-accounts
- Ensure accurate UTM capture
- Configure pipeline attribution visibility
- Implement offline conversion imports when applicable
- Conduct monthly attribution audits between ad platforms and CRM data
- Audit landing pages for performance and conversion effectiveness
- Ensure proper tracking on forms, booking tools, call buttons, and chat systems
- Identify user friction impacting conversion rates
- Provide structured recommendations for improvement
- Build and maintain Looker Studio dashboards
- Deliver weekly performance summaries
- Provide structured monthly reports including: Spend, Conversions, Cost metrics, Optimization actions, Strategic next steps
- Translate technical insights into actionable recommendations for leadership
Requirements:
- 2–5 years of hands-on Google Ads management experience
- Strong proficiency in GA4 and Google Tag Manager
- Experience implementing and troubleshooting conversion tracking
- Familiarity with GoHighLevel or comparable CRM systems
- Understanding of attribution modeling and UTM structures
- Ability to work full-time aligned with U.S. Eastern Time
- Strong written and verbal English communication skills
- Reliable remote work environment and internet connectivity
- Experience with Stape / server-side tagging (preferred)
- Experience implementing Cookiebot or consent management tools (preferred)
- Looker Studio reporting expertise (preferred)
- Prior experience working with U.S.-based clients (preferred)
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