Google Ads Media Buyer, Growth Strategist
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Job Description
Google Ads strategist owning DTC and eCommerce accounts end to end for Sweat Pants Agency. Driving incremental growth across Search, Shopping, PMax, tracking, feeds, and landing pages.
Responsibilities:
- Own a set of DTC and eCommerce accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Own client relationships, present results and plans, and answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking before making changes
- Create Loom audits explaining findings to clients
- Separate brand and non-brand search businesses and report them separately
- Analyze incremental performance and attribution using NC-CPA, NC-ROAS, organic shifts, and geo holdouts
- Manage Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM, Shopify imports, enhanced conversions, and offline conversion imports
- Audit Google automation, including auto-applied recommendations, assets, and sitelinks
- Maintain Merchant Center feeds, including product titles, disapprovals, and promotions
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed to remove account constraints
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, and revenue, including what was changed to achieve them
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working style; already using Claude or equivalent as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on clients, and proactively raise problems
- Ability to work US Eastern business hours for client calls
- Bing experience is a nice to have
- Experience building or operating a Shopify store or running Meta at spend is a bonus
Benefits:
- Real brands with real budgets
- High autonomy and trust from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Remote work with flexible schedule outside US Eastern client-call hours
- No time clock; judged on output
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