Google Ads Media Buyer – Growth Strategist
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Job Description
Google Ads strategist scaling DTC and eCommerce brands through full-funnel paid media. Owning client accounts, attribution, tracking, feeds, and growth strategy.
Responsibilities:
- Own a set of DTC and eCommerce accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets from $5k to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Manage brand and non-brand campaigns as separate businesses
- Analyze and optimize PMax for incremental CAC while separating branded volume
- Audit Google automation, including auto-applied recommendations, assets, and sitelinks
- Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build and ship landing pages, scripts, and reporting using AI tools
- Communicate directly with clients and defend strategic decisions
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell ideas, push back with clients, and raise problems proactively
- Ability to work US Eastern business hours for client calls
- Willingness to test attribution and challenge reported numbers
- Bing experience is a nice to have
- Experience building or operating a Shopify store, or running Meta at spend, is a bonus
Benefits:
- Remote work with the ability to live anywhere worldwide
- Flexible schedule; no time clock
- Trust and autonomy from day one
- Fast feedback
- Opportunity to work on real brands with real budgets
- Opportunity to grow into senior strategy and take on more responsibility
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