Growth Lead
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Job Description
Growth Lead owning commercial growth across Valerie’s ecommerce brand portfolio. Scaling acquisition, conversion, Amazon, TikTok, creators, and new growth channels.
Responsibilities:
- Own and drive growth across a portfolio of Valerie's ecommerce brands
- Identify, prioritise, and execute opportunities across acquisition, conversion, creative, Amazon, TikTok, content, creators, and new growth channels
- Work closely with POD Performance, Creative, and Project leads
- Collaborate with Product, Data, Brand, Affiliates, and Partnerships teams
- Turn growth opportunities into measurable outcomes
- Understand performance numbers, challenge assumptions, and make difficult business decisions
- Scale brands and deliver against growth forecasts
- Identify breakthrough opportunities
- Turn insights and experiments into meaningful revenue and business growth
- Participate in a hiring process involving Talent, Hiring Manager, role-specific assessment, cross-functional or stakeholder interviews, and leadership conversation
Requirements:
- 8+ years of experience in digital, performance marketing, growth, or ecommerce
- 2+ years of experience scaling a brand or owning growth for a business, product, or portfolio
- Proven experience driving growth across DTC/ecommerce brands, with clear ownership of commercial or conversion outcomes
- Strong understanding of acquisition, conversion, retention, and ecommerce growth economics
- Deep understanding of paid media, Meta, TikTok, Amazon, and other acquisition channels
- Strong experience developing and executing growth experiments across paid media, creative, content, landing pages, audiences, offers, and channels
- Strong commercial and analytical skills, including revenue, CAC, ROAS, MER, LTV, contribution margin, growth forecasts, and profitability
- Strong understanding of Amazon, including content, advertising, customer behaviour, and conversion
- Strong understanding of social platforms, particularly TikTok, and current content, creator, and consumer trends
- Experience working with content creators, affiliates, influencers, and brand partners
- Proven ability to work cross-functionally with Performance, Creative, Project, Product, Data, Brand, Affiliates, and Partnerships teams
- Excellent communication, organisational, and decision-making skills
- Ability to lead and influence senior stakeholders
- Strong working knowledge of Google Workspace, Sheets, Slides, Drive, Canva, ClickUp, and similar platforms
- Genuine interest in AI, automation, and emerging technologies
- Bonus: experience scaling multiple ecommerce brands or managing a multi-brand portfolio
- Bonus: experience across international markets, particularly the US and Middle East
- Bonus: strong Amazon experience
- Bonus: experience with TikTok Shop, TikTok Live, or emerging social platforms
- Bonus: experience building relationships with creators, affiliates, influencers, or talent at scale
- Bonus: experience across agency and brand-side environments
- Bonus: experience in founder-led startups or high-growth businesses
- Bonus: experience working with Product, Engineering, or Data Science teams
- Bonus: experience with AI agents, prompt engineering, workflow automation, or AI-enabled growth systems
- Bonus: experience building growth playbooks, experimentation frameworks, or operating systems
Benefits:
- Competitive compensation
- Tools needed to do your best work
- Opportunities to grow as Valerie grows
- Meaningful work with visible impact
- High ownership from day one
- Collaboration with experienced founders, operators, and specialists
- Inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive
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