Growth Marketing Lead – Acquisition
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Job Description
Growth Marketing Lead overseeing acquisition strategies and driving revenue for an AI-powered legal document platform. Collaborating with cross-functional teams and managing marketing channels effectively.
Responsibilities:
- Develop and own the marketing strategy with a primary focus on acquisition
- Build a hypothesis roadmap — continuous experimentation, always testing
- Establish frameworks for scaling what works and cutting what doesn't
- Build acquisition funnels from scratch across key channels
- Drive subscription conversion and revenue impact — not just traffic metrics
- Manage freelancers across paid channels — task assignment and performance evaluation
- Hire and onboard inhouse UAM as your first direct report
- Coordinate cross-functional work with content, SEO, product and engineering to deliver marketing experiments
- Work directly with founders on strategy and budget decisions
- Build full-funnel reporting across all channels and traffic sources
- Use data to make fast decisions on budget, creative, and audience strategy
- Work with analytics tools to surface insights and drive action
Requirements:
- Experience in the B2B SaaS industry.
- Hands-on experience with one or more acquisition channels (preferably PPC and SMM).
- Strong management skills, including stakeholder, team, and project management.
- Expertise in building funnels and conducting hypothesis testing.
- Advanced command of various analytics tools (GA, BigQuery, Mixpanel, Amplitude, etc.) is essential.
- Thinks in terms of business outcomes — revenue, ROMI, and profit, not just channel metrics.
- Fluent in English.
- A proven track record of building marketing strategies from zero would be a significant advantage.
- Experience launching marketing channels from scratch and scaling them into sustainable drivers of user acquisition.
Benefits:
- Health insurance
- Additional perks to be discussed during the interview
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