Growth Marketing Lead
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Job Description
Growth Marketing Lead for Found overseeing paid channels strategy and execution. Managing budgets and optimizing campaigns to attract self-employed customers effectively.
Responsibilities:
- Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate.
- Manage budget allocation across channels to hit CPA, CAC, and activation targets.
- Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer.
- Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones).
- Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms.
- Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection.
- Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance.
- Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality.
- Develop a test-and-learn roadmap; document results and share learnings across the team.
- Partner with product marketing on messaging, landing page strategy, and offer testing.
- Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other.
- Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion.
Requirements:
- Experience: 4–6+ years in performance marketing, with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other).
- Channel Depth: You've managed meaningful spend on Google Ads and Meta. You understand bidding mechanics, algorithm behavior, and how to structure campaigns for learning and scale.
- Analytically Rigorous: You're comfortable pulling your own data, identifying what matters, and building the case for what to do next. Proficiency in Google Analytics, Looker, or a comparable BI tool required.
- Creative Intuition: You don't just read the numbers. You understand *why* one ad outperforms another and can brief creative accordingly. Experience collaborating with a creative team is a plus.
- Measurement Fluency: You understand attribution models, incrementality testing, and the limitations of last-click data. You've worked with or built MMM or geo-lift frameworks is a plus.
Benefits:
- 401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation.
- Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave.
- Health benefits: Comprehensive medical, dental, and vision benefits and are always 100% covered for employees, 90% covered for dependents.
- Work anywhere: We have Found offices in SF and NYC. For team members who work outside those cities, Found also supports fully remote working.
- Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees.
- Generous vacation policy: Vacations, appointments, mental health days- take the time you need.
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