Growth Marketing Lead
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Liderança de Growth Marketing auditando dados, tracking, SEO e WordPress na MELLRO, empresa de serviços de TI. Estruturando experimentos, otimizando aquisição e liderando fornecedores e squad.
Responsibilities:
- Act as the department’s technical authority and official auditor for data, tracking, measurement, SEO, and WordPress
- Create and manage a backlog of growth opportunities, structuring hypotheses with goals and validation criteria
- Classify and prioritize experiments weekly using the ICE Score
- Lead squad alignment meetings to audit tests, identify bottlenecks, and plan new initiatives
- Analyze post-cycle results, document learnings, and prevent discarded tests from being repeated
- Convert validated tests into standard operating processes
- Audit Google Tag Manager, tags, triggers, pixels, CAPI, and conversion events
- Audit funnel reports in Google Analytics and UTM parameterization
- Audit the WordPress website/blog, forms, plugins, response times, scripts, and webhooks
- Monitor Google Search Console, indexing, Core Web Vitals, and on-page best practices
- Monitor Ads campaigns and optimize CPL/CAC
- Direct conversion and reactivation sequences via email and WhatsApp
- Ensure event strategies, lead nurturing, and integration with the digital funnel
- Develop partnerships with professional associations, influencers, and referral programs
- Direct the creation of creative assets and landing pages for A/B testing and conversion
- Align the funnel with SDRs/Sales to ensure prompt lead follow-up
- Define technical scopes, audit vendor deliverables and SLAs, and optimize tool costs
- Provide analysts and vendors with clear technical guidance and constructive accountability
Requirements:
- Bachelor’s degree, associate degree, or postgraduate qualification
- Practical expertise in structuring Growth testing routines: hypothesis formulation, ICE Score application, and test repository management
- Practical knowledge of the WordPress ecosystem: administrative navigation, and validation of pages, forms, and core plugins
- Strong analytical proficiency in Google Analytics 4 (GA4): funnel analysis, custom events, and attribution reports
- Solid experience with advertising platforms (Meta Ads, Google Ads) and CRM/marketing automation platforms (RD Station or similar)
- Experience evaluating, hiring, and technically managing vendors and partner agencies
- Strong knowledge of Technical and Strategic SEO: interpreting Google Search Console data and using audit tools (SEMrush, Ahrefs, or similar)
- Practical expertise auditing Google Tag Manager (GTM): creating and validating tags, triggers, and conversion events
- Fluency in English and Portuguese
- Mid-level/Senior experience
- Contractor engagement (PJ)
Benefits:
- Flexible hours
- Day off
- Paid bonus days
- Remote work
- Cost-of-living allowance
- Wellness platform
Similar Jobs
Senior Product Growth Marketer
Senior Product Growth Marketer turning product data into growth campaigns, experiments, and automations. Improving activation, retention, reactivation, and revenue through AI-driven execution.
Growth Marketing Associate – Prediction Markets
Growth Marketing Associate driving prediction-markets growth for Shift Markets, a crypto-exchange infrastructure company. Building AI research workflows, content, communities, and commercial opportunities.
Senior Growth Analyst
Senior Growth Analyst driving analytics, experimentation, and monetization for Readdle’s Calendars product. Turning user journey data into growth opportunities for Apple productivity experiences.
Performance & Growth Marketer – eCommerce, DTC
Performance marketer driving profitable growth for eCommerce and DTC brands at an Australia-based growth consultancy. Managing paid media, testing, forecasting, and commercial performance.
VIP Acquisition Manager
VIP Acquisition Manager sourcing high-value clients for an international iGaming company. Building agent networks, referral programs, and scalable acquisition channels.
Junior Growth Marketing Manager
Junior Growth Marketing Manager für getpress, den neuen PR-Weg für Europas innovative Wachstumsunternehmen. Verantwortung für Lead Generation, Performance Marketing, Content und AI Visibility.
Growth & Marketing, B2B
Marketing Online construyendo desde cero la estrategia de crecimiento de Reclut, marketplace de reclutamiento con IA. Generando demanda B2B mediante publicidad digital, SEO, contenidos y analítica.
Growth Marketer – AI-Native
Growth Marketer translating Provectus’s production AI systems into compelling stories, demos, and positioning. Building coded marketing tools and owning channels, experiments, and pipeline measurement.
Corporate Growth Manager
Growth Strategy Manager shaping growth plans for EPI’s Wero digital wallet across European markets. Advising senior leaders through market analysis, business planning, and strategic recommendations.
Growth Marketing Manager
Growth Marketing Manager driving multi-channel demand generation and content for EnableComp’s healthcare revenue-cycle platform. Building pipeline through campaigns, nurture programs, and performance optimization.
Acquisition Manager – iGaming
Acquisition Manager scaling creator-led funnels, attribution, and performance networks for an iGaming and crypto platform. Driving user growth across Southeast Asia through Telegram, Discord, video, and emerging acquisition channels.
Head of Growth
Head of Growth owning paid acquisition, email, funnels, and webinars for WeScale, which teaches print-on-demand sellers to build brands. Driving profitable membership growth through attribution and AI automation.
Director of ISV, Strategic Growth Partners
Director driving Anaplan’s technology partnerships and revenue growth across cloud, AI, data, and ISV ecosystems. Leading co-sell activation, joint solutions, partner enablement, and strategic GTM programs.
Director of ISV, Strategic Growth Partners
Director expanding Anaplan’s AI, cloud, data, and ISV partnerships. Driving co-sell growth, joint solutions, and ecosystem strategy for Anaplan’s scenario-planning platform.
Director of ISV, Strategic Growth Partners
Director scaling Anaplan’s Data, Cloud, AI, and ISV partnerships. Driving co-sell activation, joint solutions, and revenue growth for its AI-infused planning platform.
Marketing & Growth Internship
Marketing & Growth Praktikum bei KLUUU, einer KI-Lernapp für interaktive Quizze. Erstellung von Social-Media-Content und Analyse von Kampagnen zur Steigerung der Reichweite.
Travel Agent – Flexible Schedule, Long-Term Growth Potential
Remote travel agent researching, planning, and booking vacations, cruises, honeymoons, and group travel. Building client relationships through flexible, performance-based travel services.
Growth Lead
Growth Lead owning commercial growth across Valerie’s ecommerce brand portfolio. Scaling acquisition, conversion, Amazon, TikTok, creators, and new growth channels.
Senior Director of Growth
Growth leader owning demand generation, pipeline forecasting, and Enterprise ABM for Opus’s frontline training platform. Managing a lean team across restaurant and service-industry markets.
Growth Marketing Manager, Performance
Growth Marketing Manager driving paid media, email, and HubSpot campaigns for Levanta’s creator-commerce platform. Owning performance analytics, pipeline growth, and channel strategy.