Growth Marketing Manager – Direct Response
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Job Description
Growth Marketing Manager overseeing growth strategies for a pod of clients in the direct response/info marketing division. Leading a cross-functional team to achieve client goals and performance metrics.
Responsibilities:
- Own growth across a pod of 5-8 clients in our direct response/info marketing division.
- Lead a cross-functional team - managing a media buyer, copywriter, and PM.
- Set the strategic direction for each client's marketing - offer positioning, funnel strategy, creative direction, KPIs.
- Review performance across accounts and handle judgment calls that require strategic thinking.
- Lead client calls with a clear agenda, performance context, and recommendations.
- Ensure every client has documented goals and specific KPIs.
Requirements:
- 5+ years in a marketing role - ideally in direct response, info/coaching, or performance marketing environments where you've owned client outcomes, not just deliverables
- Demonstrated experience managing a team - this isn't your first time being responsible for other people's performance
- Cross-discipline marketing competency: you don't need to be the best media buyer, copywriter, or funnel builder in the room, but you need to know what good looks like across all of them.
- Experience with offer strategy and positioning - pricing, packaging, and understanding what makes an offer convert in the info/coaching space
- Clear written and verbal communication - you adapt how you communicate based on who you're talking to.
- Experience working in async-first environments
- You use AI tools where they actually help - data analysis, research, consolidation - and you understand where they don't.
Benefits:
- Comprehensive health, dental, and vision insurance plans (US Residents Only)
- PTO
- Paid US Holidays
- Opportunities for professional development and advancement within the organization.
- A collaborative and innovative work environment with a focus on creativity and results.
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