Growth Marketing Specialist – CRO & Experimentation
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Job Description
CRO specialist leading client strategy, research, and experimentation for a boutique e-commerce agency. Building testing pipelines and optimising customer journeys for growth.
Responsibilities:
- Act as a key point of contact for clients, running strategy sessions and check-ins alongside the agency founder
- Develop and implement optimisation strategies tailored to client needs and goals
- Identify growth opportunities through customer research, data analysis, and user testing
- Develop and prioritise test ideas based on research and client objectives, building out a testing pipeline for each client
- Run and analyse A/B and multivariate tests using tools like Convert, Intelligems, Shoplift and GA4
- Use AI tools to support data analysis and the development of test ideas
- Identify and optimise growth opportunities beyond traditional CRO and A/B testing, including upsells, returns, and email capture
- Lead the creation of optimised landing pages for clients
- Work with designers and developers to produce assets for tests and optimisations
- Manage project timelines and ensure smooth execution using agile methods
- Use analytics tools such as GA4 to measure test results and provide reports
- Share insights and recommendations aligned with client goals for continuous improvement
Requirements:
- Proven CRO experience, ideally in an agency or freelance setting with ecommerce/DTC clients (this is a must)
- Experience using customer research and data analysis to shape testing strategy
- Experience using AI tools to analyse data and inform testing decisions
- Familiarity with tools like GA4, Replo, and Shopify
- Solid understanding of UX/UI principles and testing tools
- Strong communication and project management skills
- Ability to work independently and translate insights into action
- Basic knowledge of HTML/CSS and JavaScript is a plus
Benefits:
- Part-time schedule: 20 hours per week
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