Growth & Marketing Strategy Lead
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Job Description
Growth & Marketing Strategy Lead at Paradigm Life focusing on AI-enabled demand generation and multi-channel campaign optimization. Leading messaging, positioning, and marketing operations.
Responsibilities:
- Lead the development and execution of integrated marketing initiatives
- Build and optimize multi-channel campaigns that drive measurable business growth
- Help shape and operationalize Paradigm Life’s messaging and positioning
- Implement AI-assisted workflows and systems
- Create structure, prioritization, and operational clarity across campaigns
- Use data, attribution, and funnel insights to improve campaign effectiveness
Requirements:
- 5+ years leading multi-channel marketing initiatives
- Experience owning measurable business outcomes
- Strong strategic communication and messaging ability
- Proven campaign and demand generation leadership
- Experience operating in fast-moving or evolving environments
- Comfort using AI tools and workflow automation in marketing
Benefits:
- Machine learning training and resources
- Flexible work arrangements
- Professional development opportunities
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