Head of Brand
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Job Description
Head of Brand positioning Cyclops, a stablecoin and crypto infrastructure platform built exclusively for payments companies. Owning conferences, thought leadership, SEO, and industry relationships.
Responsibilities:
- Own how Cyclops establishes itself as the leader in stablecoin solutions for payments companies
- Own and evolve brand messaging hierarchies, visual systems, tone of voice, and overall positioning
- Develop thought leadership strategy, POVs, white papers, reports, bylines, and executive visibility
- Own end-to-end presence at payments conferences worldwide
- Build the annual conference calendar and defend each line item
- Grow digital brand presence through website expression, SEO strategy, and AIO/GEO positioning
- Define and manage the brand measurement framework, track performance, and report to leadership
- Build relationships with payments analysts, journalists, and industry influencers
- Develop co-branded content and activations with clients and partners
- Report directly to Co-Founder Pat Duffy
Requirements:
- Deep payments industry experience, including experience inside a payments orchestrator, PSP, network, acquirer, or payments-first platform foundational to payments operations
- Deep familiarity with the payments conference circuit, including planning, staffing, and owning event strategy and execution
- Strong grasp of digital brand and SEO/AIO in a B2B context
- Understanding of how AI search is changing discoverability and strategies to improve visibility
- Deep understanding of consumer psychology, including social proof, emotional triggers, trust, and authority
- A network in payments
- Hands-on execution alongside strategy
- Ability to roll up your sleeves and build a brand rather than merely oversee one
- Experience working in-house at a payments operator; agency or consulting backgrounds without in-house payments operator experience are not desired
- Knowledge of events including Money20/20 (US and Europe), Fintech Meetup, Token 2049, and MAG
- Ability to work as a U.S. team member
Benefits:
- Medical, dental, and vision coverage
- Paid time off
- Company holidays
- Company-issued laptop
- Technology accessories
- Annual in-person full-team meetup
- Other perks that help you thrive in and out of work
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