Head of Communications
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Job Description
Head of Communications at Higgsfield AI shaping narratives around video AI. Develop messaging strategies and lead PR efforts to empower a new generation of creators in a world-class tech environment.
Responsibilities:
- Shape the core narrative of Higgsfield: how video AI is expanding creative possibility and empowering a new class of creators.
- Develop messaging frameworks aligned with our product roadmap, growth strategy, and long-term vision.
- Own and manage our PR agency relationship end-to-end, driving media strategy and executing impactful press cycles.
- Lead CEO and executive thought leadership: bylines, op-eds, LinkedIn presence, keynote narratives, POVs, and cultural commentary on AI and creativity.
- Prepare executives for media engagements with sharp briefing docs, Q&A prep, and clear positioning guidance.
- Build and execute a comprehensive PR strategy that positions Higgsfield as a category-defining leader in video AI empowering creators worldwide.
- Cultivate meaningful relationships with journalists across tech, business, AI, creator economy, and marketing trade media.
- Support rapid company growth with proactive storytelling that builds authority, credibility, and investor confidence.
- Lead crisis communications strategy and execution across product, legal, security, and marketing.
- Draft high-stakes public statements and internal updates with clarity, precision, and confidence.
- Develop crisis playbooks and response frameworks that protect long-term brand trust.
- Respond quickly and strategically to external and internal events that impact perception — without losing narrative control.
- Design unique creator activations that showcase what’s possible with Higgsfield: collaborations, showcases, cultural moments.
- Leverage a strong industry network to bring in prestigious collaborators, filmmakers, artists, and cultural voices.
- Build programs and narratives that strengthen trust and long-term engagement with our creator community.
- Guide community messaging during launches, major updates, and sensitive moments with clarity and consistency.
Requirements:
- 8–10+ years of experience in PR, corporate communications, or executive storytelling.
- Fluent in tech and AI, especially excited about how video AI is empowering a new wave of creatives.
- A narrative architect to position Higgsfield at the forefront of generative video by championing the new creators we empower.
- Strong in crisis communications, proactive storytelling and brand building.
- Experienced in media relations across top-tier tech, business, and creator-focused outlets.
- Strategic enough to design long-term reputation strategy, yet hands-on enough to draft the statement yourself when timing matters most.
- Passionate about creator ecosystems and community building: not just messaging to them, but activating them.
- Based anywhere in the US, with the ability to travel when needed and plug deeply into the SF tech and media ecosystem.
- Nice to have: Understanding of SEO/GEO-driven content strategy to ensure our narratives compound across search and AI discovery surfaces.
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