Head of Creative Performance – DTC Beauty & Wellness
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Job Description
Head of Creative Performance driving paid social growth for a DTC wellness brand. Turning customer insights and ad data into scalable concepts for Meta and TikTok.
Responsibilities:
- Develop creative strategies for Meta, TikTok, and other paid social channels
- Research customers, competitors, trends, pain points, and buying motivations
- Create concepts, hooks, messaging angles, scripts, and storyboards
- Prepare clear briefs for video editors, designers, and UGC creators
- Build and manage structured creative testing plans
- Analyze metrics such as CTR, CPA, CVR, ROAS, and video retention
- Identify winning ads and develop new iterations to scale performance
- Collaborate with media buyers and the creative production team
- Organize creative tests, results, and key learnings
- Ensure messaging follows brand and advertising guidelines
Requirements:
- Proven experience as a Head of Creative Performance e-commerce brands
- Strong knowledge of direct-response advertising and performance creative
- Experience developing paid social creatives for Meta and TikTok
- Ability to turn research and performance data into actionable concepts
- Experience writing hooks, scripts, ad copy, and creative briefs
- Understanding of UGC, testimonials, problem-solution ads, product demonstrations, and educational formats
- Knowledge of e-commerce funnels and customer acquisition
- Strong analytical, communication, and organizational skills
- Portfolio or examples of ads that generated measurable results
- Experience in women’s health, wellness, supplements, beauty, or personal care (nice to have)
- Experience with Shopify and subscription-based brands (nice to have)
- Familiarity with creative research and analytics tools (nice to have)
- Understanding of health and wellness advertising compliance (nice to have)
Benefits:
- Competitive salary (USD)
- Work From Home
- Flexible hours
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