Head of Digital Marketing Analytics
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Job Description
Lead Digital Marketing Analytics for Cigna Healthcare, informing marketing decisions with data and insights across multiple markets. Collaborate widely and develop measurement frameworks for success.
Responsibilities:
- Define and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicators
- Own and manage marketing analytics platforms and tools (e.g. GA360, GTM, Google Cloud, Adobe CJA, Looker), ensuring they are maintained, accessible, and effectively used
- Lead the collection, analysis, and interpretation of digital data to generate insights that inform decision making across acquisition, UX, CX, and engagement
- Develop measurement frameworks and KPI structures, translating them into consistent tracking specifications across markets
- Translate complex analytical outputs into clear reports and visualisations for both technical and non-technical stakeholders
- Collaborate with internal teams and agency partners to align analytics work with wider business objectives and operating models
- Identify opportunities through data to improve performance, understand customer behaviour, and enhance digital experiences
- Lead knowledge sharing and training to enable marketing teams to better self-serve and use data effectively
- Ensure strong data governance practices, maintaining accuracy, consistency, and compliance with internal policies and regulations (including GDPR)
- Manage budgets for the Digital Marketing Analytics CoE and lead a direct report
Requirements:
- Experience in digital marketing analytics, including hands-on use of analytics, visualisation, and tag management tools
- Proven ability to develop and implement data-driven marketing strategies across B2B and B2C environments
- Experience translating data into meaningful insights that support commercial decision making
- Strong project management capability, delivering analytics initiatives from planning through to execution
- Experience working across cross-functional teams and managing stakeholder relationships
- Bachelor’s degree in business administration, marketing, or a related field
Benefits:
- Private Medical Insurance
- Educational Development Program
- Multicultural, hybrid working environment with global collaboration
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