Head of Growth
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Job Description
Head of Growth at Promova managing B2C subscription funnels across web and mobile. Focusing on creative optimization, user experience, and analytical workflows for enhanced learner engagement.
Responsibilities:
- Own the path from creative to landing to the first in-app experience — across web and mobile.
- Build new funnels, optimize existing ones, and scale what works.
- Define what 'good experimentation' looks like at Promova: hypothesis → prioritization → launch → learning → playbook.
- Build a shared context across creative, UAM, and product, so every funnel ships with consistent messaging, metrics, and post-click experience.
Requirements:
- 3+ years in Growth / Product / Product Marketing, with at least 1 year in a leadership role.
- Hands-on experience owning B2C subscription funnels (web and/or mobile) — from creative to purchase, including onboarding and retention.
- Strong analytics chops — experience with funnel and journey analysis, cohort analysis, incrementality testing, A/B testing, attribution models, and working with product analytics tools.
Benefits:
- Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences.
- Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days; medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.
- Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gatherings and team-building activities.
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