Head of Growth
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Job Description
Head of Growth scaling HeySunday’s sustainable cleaning-products e-commerce business. Owning paid acquisition, SKU testing, CRO, profitability, and portfolio growth initiatives.
Responsibilities:
- Own HeySunday’s full growth engine, including strategy, prioritization, and outcomes
- Own paid acquisition end-to-end across Google Ads and Meta Ads, including channel mix and budget allocation
- Work daily inside Google Ads and Meta Ads Manager
- Design, run, and analyze a high-cadence SKU testing program
- Build and own HeySunday’s growth model and reporting layer
- Direct engineering, design, and creative teams to ship landing pages, ad creative, and funnel changes
- Use AI and automation for auto-pausing rules, LLM-generated creative variants, attribution scripts, and automated reporting
- Spend roughly 20% of time on focused growth engagements across other Mechanism Ventures portfolio companies
- Codify successful approaches into reusable playbooks, scripts, and automations
- Provide written updates on results, learnings, and blockers on Mechanism’s standard cadence
- Own profitable revenue measured through ROAS, CAC payback, and contribution margin
Requirements:
- 6+ years in performance marketing
- Deep, current hands-on experience running Google Ads and Meta Ads at material scale
- Track record of profitable scale in DTC or e-commerce
- Hands-on experience with SKU testing, landing page optimization, and CRO
- Technical fluency, including Claude Cowork, GA4, living dashboards, or workflow automation scripts
- First-principles thinking and bias to action
- Strong written communication and instinct for tight, evidence-based reporting
- Comfort leveraging AI, automation, and modern growth tooling
- Must be US-based
- Must overlap with US ET for the majority of the workday
- Legally authorized to work in the US
Benefits:
- Equity in the companies we help build
- Performance bonus based on the success of our portfolio companies
- Medical insurance
- Dental insurance
- Vision insurance
- Unlimited time off policy with a two-week minimum
- Fully remote work
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