Head of Marketing – Digital Marketing, Concierge Medicine
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Head of Marketing leading digital marketing strategies and brand visibility initiatives at Private Medical. Focusing on driving qualified leads and revenue for a concierge medical service.
Responsibilities:
- Lead and execute a comprehensive digital marketing strategy focused on driving qualified leads and revenue for our high value product
- Own and optimize SEO strategy, including technical SEO, website optimization, keyword targeting and content development to improve organic rankings and visibility
- Plan and manage performance marketing campaigns across paid channels (search, display, social) continuously optimizing for ROI and conversion rates
- Oversee redevelopment of company website and external facing digital assets
- Develop and refine compelling pitch materials that clearly articulate the Private Medical narrative and resonate with partners and key stakeholders
- Lead public relations strategy to enhance brand visibility and secure high-impact earned media opportunities
- Pursue media and speaker engagements, including podcasts
- Support thoughtfully curated content and event initiatives (including newsletters, salon series, and executive events) that drive engagement, reinforce brand positioning, and complement broader digital growth efforts
- Stay ahead of industry trends, emerging tools, and best practices in digital marketing, SEO and audience targeting.
Requirements:
- Bachelor's degree in marketing, business administration, communications, journalism or a related field
- Minimum of six (6) years of relevant experience, ideally with a balanced background across agency and in-house roles
- Experience working with luxury, premium, or aspirational brands targeting affluent audiences is a plus!
- Excellent written and verbal communication skills with the ability to craft compelling content and deliver impactful presentations
- Deep understanding of content marketing strategies, SEO, SEM, Generative search, social media marketing, and analytics tools
- Strong cross-functional collaboration skills with the ability to coordinate and inspire a diverse team of collaborators, contractors and agency resources
- Exceptional organizational and project management abilities, with a keen attention to detail and the ability to prioritize and multitask effectively.
Benefits:
- 401(k) with a match (up to 3% of salary)
- Robust health benefits
- Wellness and WFH reimbursement (up to $1,500/year)
- 3 weeks of paid time off
- 10 paid holidays off & 1 floating holiday
Similar Jobs
AVP, Digital Marketing Strategy – Innovation
AVP of Digital Marketing Strategy managing growth-focused campaigns for Global Connected Living at Assurant. Collaborating with cross-functional teams to enhance consumer engagement across digital touchpoints.
Digital Marketing Manager
Digital Marketing Manager responsible for leading strategic development and oversight of digital marketing programs. Focusing on integrated strategies aligned with client business objectives across various digital channels.
Digital Marketing Manager
Digital Marketing Manager driving digital marketing strategies and initiatives across Europe Central Asia region for Nutreco, focusing on data-driven campaigns and collaboration with local teams.
Digital Marketing Specialist
Marketing Specialist leading digital content strategy and managing communications for WSI's global presence, ensuring brand consistency and engagement across digital platforms.
Junior Manager – Digital Marketing
Digital Marketing Manager driving the digital strategy for an education company. Overseeing content creation and marketing initiatives while collaborating across teams for effective campaigns.
Digital Marketing Specialist – Technical Software
Digital Marketing Specialist at Esprow focusing on capital markets and trading systems with competitive global clients. Engaging in hands-on digital marketing across multiple channels.
Digital Marketing Intern, Unpaid – SaaS AI App (BA/MA Student in Publishing, Literature, or Related)
Digital Marketing Intern at IndieKidz supporting SaaS AI app projects in children’s publishing. Researching audiences and assisting with marketing outreach and content preparations.
Senior Director, Digital Marketing
Senior Director, Digital Marketing at Viatris driving digital innovation and strategies in healthcare. Collaborating across teams to maximize revenue generation and optimize digital solutions.
Senior Digital Marketing Consultant
Senior Digital Marketing Consultant managing and optimizing integrated digital marketing strategies for client accounts. Collaborating with teams to drive performance across paid media and analytics.
Senior Digital Marketing Strategist – Startups/SMB
Senior Digital Marketing Strategist at Directive Consulting responsible for performance marketing across SMB clients. Requires deep expertise in the SaaS marketplace and managing client expectations.
Senior Digital Marketing Strategist – Startups/SMB
Own client success across various marketing channels in a performance marketing agency. Work directly with B2B clients to craft and execute marketing strategies driving results.
Digital Marketing Strategist – Startups/SMB
Digital Marketing Strategist managing performance marketing for SMBs while collaborating with clients and delivering results. Deep expertise in SaaS across Paid, SEO, and CRO.
Digital Marketing Manager
Digital Marketing Manager responsible for performance marketing for SMB clients at Directive Consulting. Collaborating on advertising strategies, campaign execution, and client relationship management.
Digital Marketing Strategist – Startups/SMB
Digital Marketing Strategist managing performance marketing campaigns for SMB clients at Directive Consulting. Requires strong SaaS knowledge and client relationship management skills.
Digital Marketing Manager
Digital Marketing Manager responsible for performance marketing across SMB clients in the SaaS sector. Deeply involved in strategy and client relationships for impactful results.
Digital Campaign Manager
Digital Campaign Manager responsible for managing digital campaigns from brand awareness to conversion. Collaborating with cross-functional teams to optimize performance and report on results.
Account Manager, Digital Marketing
Account Manager orchestrating client strategies among marketing specialists at JUICE. Leading campaigns to drive satisfaction, ROI, and effective communication with clients in a fully remote setting.
Digital Marketing Manager
Digital Marketing Manager supporting UK-based employer in planning and executing campaigns across channels. Focus on digital marketing strategies, collaboration, and performance tracking.
Head of Digital Marketing Analytics
Lead Digital Marketing Analytics for Cigna Healthcare, informing marketing decisions with data and insights across multiple markets. Collaborate widely and develop measurement frameworks for success.
Digital Marketing Manager
Digital Marketing Manager driving demand generation for foodservice SaaS company. Leading paid media, SEO, website optimization, and marketing automation efforts.