Head of Marketing – Founding Team
Posted 2ds ago
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Job Description
Lead Marketing strategy for Coverflex's expansion into Germany, building local brand visibility and demand generation. Collaborate closely with sales team to drive market engagement.
Responsibilities:
- Be Coverflex's first marketing hire in Germany and lead the local Growth and Marketing engine
- Make Coverflex visible, credible, and trusted in the German market
- Map the German competitive landscape and define initial go-to-market approach
- Launch local demand generation initiatives and collaborate with Sales and BDR teams
- Measure success through MQLs generated and pipeline contributions
Requirements:
- 5+ years in B2B SaaS Marketing at a high-growth company
- Proven track record building a Growth strategy from scratch, specifically for the German market
- Full-funnel demand generation expertise
- Deep understanding of the German business landscape, buyer personas, and cultural nuances
- Data-literate: ability to track conversion rates and make budget decisions based on ROI and CAC
- Fluent in German and English
Benefits:
- Health Insurance
- 25 day paid vacation days + 3 caring days per year
- 2 additional paid weeks on top of the legal maximum Parental Leave
- Your birthday + kids’ birthday off
- €500 onboarding budget for effective workstation setup
- €2,000 yearly budget for professional development and remote work enablement


















