Head of Marketing, Health Systems
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Job Description
As Head of Marketing at Pivotal, you'll lead marketing strategy for health systems to drive engagement and growth. Be the expert shaping the company’s primary growth initiatives.
Responsibilities:
- Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth
- Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers
- Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies
- Build and execute demand generation programs that accelerate adoption within health systems and provider organizations
- Identify and manage participation in key industry events, conferences, and associations to increase brand visibility and market presence
- Analyze market trends, customer feedback, and competitive insights to refine marketing strategy and identify new opportunities
- Establish the foundational marketing infrastructure, programs, and processes needed to scale the Health Systems business
- Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needs
- Measure and report on marketing performance, pipeline contribution, and segment growth, using data to inform strategy and investment decisions
- Serve as the internal expert on the Health Systems market, helping shape company strategy and long-term growth initiatives
Requirements:
- 10+ years of progressive marketing experience, with a strong track record of driving B2B growth and demand generation
- Minimum 3+ years of experience marketing to health systems and hospital decision makers
- Experience developing marketing strategies and campaigns targeted at health system financial executives, including CFOs, CROs, and revenue cycle leaders
- Strong understanding of healthcare, healthcare technology, or revenue cycle management environments
- Hands-on experience with modern marketing technology stacks, including Salesforce, HubSpot, Marketo, Pardot, or similar platforms
- Proficiency with marketing analytics and reporting tools, including Google Analytics
- Experience building and optimizing lead generation programs across inbound and outbound channels
- Strong analytical mindset with the ability to leverage data, customer insights, and market trends to inform strategy and decision-making
- Exceptional cross-functional collaboration skills with experience partnering closely with Sales, SDRs, Product, and Executive Leadership teams
Benefits:
- Competitive compensation, including equity
- Full health, dental, and vision coverage
- Retirement savings plan through 401(k)
- Flexible time off
- Opportunities for company-wide connection and events
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