Head of Marketing – Mental Health
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Job Description
Head of Marketing leading growth marketing across Pink Elephant’s mobile-first products. Focused on building and scaling organic and performance engines.
Responsibilities:
- Own growth marketing across Pink Elephant’s mobile-first products
- Build and scale the organic and performance engines that turn install volume into paying, retained users
- Own App Store Optimization end-to-end: keyword strategy, creative testing, conversion rate optimization, and localization across markets
- Own paid acquisition strategy and execution across Meta, Google UAC, TikTok, Apple Search Ads, and emerging mobile ad networks
- Own lifecycle marketing (push, in-app messaging, email) to drive activation, retention, and subscription conversion/renewal
- Build and lead a lean growth marketing team, including in-house specialists and performance/creative agencies or freelancers
- Report growth performance and forecasts directly to executive leadership
Requirements:
- 6+ years in growth/performance marketing with a strong focus on mobile apps
- Proven track record of scaling consumer mobile apps (subscription or freemium)
- Deep data fluency: comfortable owning cohort analysis, CAC-to-LTV modeling, attribution logic, and incrementality testing
- Fluent with the mobile growth stack: AppsFlyer/Adjust, Meta Ads, Google UAC, Apple Search Ads, TikTok Ads, Mixpanel/Amplitude, Firebase, GA4, and A/B testing tools
- Track record of growing mobile products in the US and/or Western Europe
Benefits:
- Flexible working arrangements
- Professional development opportunities
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