Head of Paid Media
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Job Description
Head of Paid Media scaling Facelove, a DTC beauty brand, through Meta, Google, TikTok and AppLovin. Owning paid acquisition strategy, measurement, budgets and media buyer development.
Responsibilities:
- Own paid acquisition strategy and performance across Meta, Google, TikTok and AppLovin
- Manage spend planning, budget allocation, scaling decisions, forecasting, CAC, MER and blended contribution margin
- Set Meta account structure, campaign architecture, audience and placement strategy, and testing framework
- Direct junior media buyers who execute campaigns and day-to-day platform work
- Set priorities, review launches, maintain quality standards, and build SOPs, QA checks and onboarding
- Develop the media buying team and support future hiring standards
- Create and maintain a documented testing calendar with hypotheses, sample sizes, read windows and kill criteria
- Partner with creative pods on briefs and feedback about creative performance
- Lead offer, landing page and funnel testing with web and retention teams
- Own attribution truth using third-party measurement alongside platform reporting
- Develop a defensible point of view on incrementality and make decisions using reliable performance data
- Produce concise, trustworthy reporting for the founder
- Audit accounts, spend efficiency and measurement during the first 30 days and deliver a written diagnosis
- Take over day-to-day media buying after onboarding and establish the improved operating setup
- Establish documented testing cadence and weekly performance reviews within the first 90 days
Requirements:
- 7+ years of experience in paid media, performance marketing, or customer acquisition
- Personally managed $1M+ per month in paid media spend
- Deep, hands-on Meta expertise
- Direct experience across Google, TikTok and AppLovin
- Fluency in CAC, MER, AOV, LTV and contribution margin; able to build the model
- Experience with third-party attribution and skepticism about platform-reported numbers
- Experience managing media buyers and building systems to improve their performance
- Strong plus: beauty, skincare or supplements experience
- Strong plus: experience selling to women 45+ or in trust- and efficacy-driven categories
- Strong plus: AppLovin or other emerging channels taken from zero to scale
- Strong plus: Amazon Ads experience
- Strong plus: experience in a founder-led business
- Comfortable moving quickly and making decisions with incomplete information
- Comfortable challenging a founder's underperforming campaign
- Wants ownership rather than a narrowly defined brief
Benefits:
- Remote-first, async-friendly, results-measured
- Real ownership of the most important function in the business, with a direct line to the founders
- A brand with genuine product-market fit and room to scale
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