Head of Paid Media
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Head of Paid Media scaling Facelove’s US DTC beauty brand through Meta, Google, TikTok, and AppLovin. Owning multi-million-dollar spend, attribution, testing, and media-buying teams.
Responsibilities:
- Own paid acquisition strategy and performance across Meta, Google, TikTok, and AppLovin
- Manage $3–5M in monthly paid media spend
- Set strategy, adjust budgets, direct junior media buyers, and ensure efficient scaling
- Own CAC, MER, blended contribution margin, spend planning, budget allocation, scaling decisions, forecasting, and forecast attainment
- Lead Meta account structure, campaign architecture, audience and placement strategy, and testing framework
- Drive Google, TikTok, and AppLovin diversification and incremental-volume strategy
- Direct junior media buyers, set priorities, review work, maintain launch quality, and develop the team
- Build SOPs, QA checks, and onboarding processes
- Create and maintain a documented testing calendar with hypotheses, sample sizes, read windows, and kill criteria
- Partner with creative teams on briefs, performance feedback, and creative priorities
- Partner with web and retention teams on offer, landing-page, and funnel testing
- Own attribution and develop a defensible view of incrementality using third-party measurement and platform reporting
- Produce trusted founder-facing performance reports
- Audit accounts, spend efficiency, and measurement; deliver a written diagnosis of the three biggest efficiency leaks within the first 30 days
- Take over day-to-day media buying through the role and team, launch a documented testing cadence, and run weekly performance reviews within the first 90 days
Requirements:
- 7+ years of experience in paid media, performance marketing, or customer acquisition
- Personally managed $1M+ per month in paid media spend
- Deep, hands-on Meta expertise
- Direct experience across Google, TikTok, and AppLovin
- Fluency in CAC, MER, AOV, LTV, and contribution margin; able to build the model
- Experience with third-party attribution and skepticism about platform-reported numbers
- Experience managing media buyers and building systems to improve their performance
- Strong plus: beauty, skincare, or supplements experience
- Strong plus: experience selling to women 45+ or in categories where trust and efficacy proof matter
- Strong plus: AppLovin or other emerging channels taken from zero to scale
- Strong plus: Amazon Ads experience
- Strong plus: experience in a founder-led business
- Ability to move quickly and decide with incomplete information
- Willingness to challenge ineffective campaigns and communicate directly with founders
- Desire for ownership rather than narrowly scoped execution
Benefits:
- Remote-first, async-friendly
- Results-measured
- Direct line to the founders
- Real ownership of the most important function in the business
- Brand with genuine product-market fit and room to scale
Similar Jobs
Junior Facebook Ads Specialist
Junior Facebook Ads Specialist supporting Meta campaigns for STERRY, a growth agency driving crowdfunding and e-commerce revenue. Analyzing performance, testing creative, and coordinating media buying, creative, and PR/KOL teams.
Facebook Ads Specialist
Facebook Ads Specialist optimizing Meta campaigns for STERRY, a growth marketing agency powering crowdfunding and e-commerce revenue. Supporting performance analysis, creative briefs, testing, and cross-team execution.
Facebook Ads Specialist
Facebook Ads Specialist optimizing Meta campaigns for STERRY, a growth marketing agency serving crowdfunding and e-commerce clients. Supporting performance analysis, creative strategy, testing, and cross-team execution.
Head of Paid Media
Head of Paid Media scaling Facelove, a DTC beauty brand, through Meta, Google, TikTok and AppLovin. Owning paid acquisition strategy, measurement, budgets and media buyer development.
Campaign Manager, Paid Social
Paid Social Campaign Manager driving campaigns for DTC and B2B brands at GR0. Optimizing targeting, creative, attribution, and performance across Meta, TikTok, and LinkedIn Ads.
Performance Marketing Lead
Performance Marketing Lead driving AllCare’s senior-care demand through paid media, SEO, and automation. Building measurable acquisition funnels, lifecycle programs, analytics, and conversion optimization.
Sales, Patient Conversion Specialist
Remote sales closer converting leads into high-value treatments for a medical aesthetics and wellness practice. Reactivating patients, managing the CRM pipeline, and earning performance-based commissions.
Growth & Performance Lead – Paid Media, Analítica, IA
Liderar captación digital, medición y automatización IA para AIT Tech Venture, empresa española de software, ERP y e-commerce. Construir el área desde cero y convertirla después en servicio para más de 1.000 clientes.
Performance Marketer, Content-Led Growth
Performance Marketer growing 82DASH’s UGC platform among Shopify and D2C brands. Running paid campaigns and producing customer-generated creative for acquisition.
Paid Social Specialist – Contract
Paid Social Specialist scaling Meta and LinkedIn acquisition campaigns for TechnologyAdvice’s B2B technology media brands. Optimizing budgets, audiences, creatives, attribution, and lead-generation performance through structured experimentation.
Paid Social Specialist
Paid Social Specialist scaling acquisition campaigns for TechnologyAdvice’s B2B technology media brands in the Philippines. Managing Meta, LinkedIn, and emerging-platform campaigns through testing, audience strategy, and optimization.
Senior Performance Marketing Manager – SEA Focus, E-commerce
Senior Performance Marketing Manager scaling German D2C and ecommerce brands through profitable Google Ads campaigns. Owning full-funnel strategy, account growth, CRO, and client performance reporting.
Performance Marketing Manager – Search
Performance Marketing Manager optimizing Google and Microsoft SEA campaigns for Kaufland’s international online marketplace. Managing bids, testing campaigns, and converting traffic into sales through KPI-driven analysis.
Paid Media Analyst – Mid-level
Analista de Mídias Pagas gerenciando campanhas digitais para clientes da agência Macfor. Planejando, otimizando e analisando resultados em múltiplas plataformas de publicidade.
Paid Social Specialist – Contractor
Paid Social Specialist optimizing Meta, Reddit, TikTok, and Snap campaigns for Blizzard Entertainment’s video game franchises. Monitoring performance, reporting insights, and managing campaign budgets.
Performance Marketing Specialist
Performance Marketing Specialist managing paid media, email, testing, and analytics for Educate 360’s professional training brands. Optimizing campaigns to drive leads, conversions, and revenue.
Paid Media Specialist
Paid Media Specialist scaling acquisition campaigns for Seeking.com, the world’s largest premium dating platform. Managing multi-channel budgets, tracking, attribution, optimization, and creative testing across the paid-media funnel.
Junior Facebook Ads Specialist
Junior Facebook Ads Specialist supporting Meta campaign execution and analysis for STERRY, a growth agency driving crowdfunding and e-commerce revenue. Coordinating creative, media buying, and PR/KOL teams across international markets.
Facebook Ads Specialist
Facebook Ads Specialist optimizing Meta campaigns for STERRY, a growth marketing agency powering crowdfunding and e-commerce revenue. Analyzing performance, testing creatives, auditing competitors, and coordinating media buying, creative, and PR/KOL teams.
Paid Media Specialist
Paid Media Specialist managing Google and Meta advertising campaigns for e-commerce clients. Creating AI-assisted ad assets, analyzing performance, and optimizing campaigns from launch through conversion.