HubSpot Marketing Specialist
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Job Description
HubSpot Marketing Specialist for Job Duck driving strategy in legal marketing. Overseeing campaigns and ensuring alignment with business goals while working remotely.
Responsibilities:
- Document processes, maintain compliance, and ensure marketing operations remain organized and auditable
- Own the firm’s complete marketing strategy and ensure daily execution aligns with business goals
- Coordinate with external vendors, track deliverables, and translate their output into internal reporting
- Communicate proactively with the Owner and provide timely updates, follow-ups, and time tracking
- Create, format, test, schedule, and send monthly newsletters and marketing emails in HubSpot
- Plan, build, and optimize campaigns across email, social media, video, and CRM systems
- Track current ad campaigns using Google Analytics and compile cross channel data
- Create, send, and track all HubSpot email campaigns, including list management and performance reporting
- Translate vendor activity into internal documentation and results reporting
- Track and analyze all marketing performance data across Google Analytics, CallRail, spreadsheets, and internal reports
- Manage content creation and posting for Facebook, Instagram, LinkedIn, and YouTube, including engagement monitoring
- Prepare and deliver a weekly marketing summary to the Owner
- Edit and repurpose video content for use across multiple marketing channels
- Maintain, clean, segment, and update HubSpot lists and contact records
- Edit videos provided by the Owner and support planning and preparation
- Plan and execute campaign based marketing initiatives with clear timelines and assets
- Maintain accurate contact, lead, and matter information in HubSpot, Clio, and Google Sheets.
Requirements:
- Proven ownership of marketing strategy and execution
- Domain Experience: Law firms or regulated professional services
- Comfort working directly with attorneys and handling confidential information
- Manual spreadsheet based reporting with consistent data hygiene
- Execution experience managing Facebook, Instagram, LinkedIn, and YouTube
- At least a year of direct, hands on HubSpot execution including email and list management
- Tools: HubSpot for email campaigns, list management, and campaign tracking
- Clio for matter and contact updates
- Google Workspace including Sheets, Docs, Drive, and Gmail
- Google Analytics for campaign tracking and site performance
- CallRail for call attribution and analysis
- Social platforms including Facebook, Instagram, LinkedIn company pages, and YouTube
- Slack for daily communications.
Benefits:
- Competitive salary.
- Paid Time Off.
- Annual bonuses.
- 100% remote/home-based position.
- Full-time, long-term career opportunities.
- Parental Leave.
- Professional development and training.
- Dedicated team support.
- Alignment with our clients' core values.
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