Influencer & Affiliate Marketing Manager
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Job Description
Influencer & Affiliate Marketing Manager driving high-quality growth for Paid Viewpoint's consumer research community. Collaborating with teams to optimize influencer and affiliate marketing strategies.
Responsibilities:
- Develop and execute influencer, creator, and affiliate marketing strategies to drive high-quality panel growth for the Paid Viewpoint community.
- Identify, recruit, and manage influencers, content creators, affiliate partners, and community advocates across multiple platforms and regions.
- Design unique partnership approaches (e.g., creator-led campaigns, niche community partnerships, referral programs) to reach underrepresented and high-value audiences.
- Own the strategy, structure, and performance of Paid Viewpoint’s affiliate and referral programs.
- Optimize partner incentives, tracking, attribution, and payout models to maximize ROI and scalability.
- Monitor partner performance, identify top-performing affiliates, and continuously test new acquisition levers.
- Plan, launch, and manage influencer and affiliate campaigns end-to-end, from outreach and briefing through execution and reporting.
- Collaborate with internal partners to ensure campaigns are on-brand, compliant, and optimized for conversion.
- Run experiments and A/B tests across messaging, channels, partner types, and landing experiences.
- Track and analyze KPIs related to partner-driven acquisition Partner with Business Intelligence to evaluate panel quality and downstream performance of influencer- and affiliate-acquired users.
- Deliver clear performance insights and recommendations to leadership on a regular cadence.
- Work closely with cross functional partners to ensure new panelists have a seamless engagement experience.
- Build landing pages, referral flows, and user journeys to improve conversion and retention.
- Stay informed on industry trends in influencer marketing, affiliate growth, creator monetization, and community-led acquisition.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- ~3 years of experience in influencer marketing, affiliate marketing, partnership growth, or community acquisition roles.
- Proven experience managing influencers, creators, or affiliate partners with measurable acquisition results.
- Strong analytical skills with experience using tools such as Google Analytics, affiliate platforms, dashboards, or BI tools.
- Creative, test-and-learn mindset with a strong bias toward experimentation and iteration.
- Excellent communication and relationship-building skills, with the ability to engage partners and internal stakeholders effectively.
- Highly organized and results-driven, with the ability to manage multiple campaigns and partnerships simultaneously.
- Experience with consumer brands, marketplaces, or online communities is a plus; experience in research, panels, or surveys is a bonus.
Benefits:
- Unlimited, responsible PTO - With a recommended minimum number of days taken each year
- Affordable Insurance -$0 deductible Health plans plus dental, vision, and more!
- 401k retirement - Account with automatic company contributions
- Dependent Care - a pre-tax benefit account that you can fund to pay for eligible dependent care services
- Professional Development - Bring your professional Development needs to the table and get your career nourished
- In-Home Snack allowance - Who doesn’t love some yummies to get you through the day?
- Cellphone/Internet credits - Get tax-free credits to use toward your cell phone and internet utilities.
- Equipment and Structured Onboarding - We will provide you with the equipment and tools you need, along with great onboarding courses to set you up for success.
- Paid Volunteer Time - We support you helping others
- Great colleagues and an opportunity to sail into uncharted waters with a profitable company that is changing its industry!
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