Influencer Marketing Specialist
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Job Description
Influencer Marketing Specialist owning U.S. influencer campaigns for fashion brand cfab. Managing creator partnerships, performance tracking, and growth optimization.
Responsibilities:
- Research and identify relevant influencers and creators in the U.S. market
- Proactively reach out to new creators and build partnerships
- Negotiate rates, terms, deliverables, and contracts
- Create creator briefings
- Coordinate content production and posting schedules
- Monitor deliverables and ensure timely campaign execution
- Build and maintain long-term creator relationships
- Analyze revenue, ROAS, creator codes, and affiliate links
- Identify top-performing creators and opportunities to scale partnerships
- Prepare weekly performance reports and derive optimization measures
- Take full operational ownership of influencer marketing activities in the U.S. market
Requirements:
- 2–3 years of professional experience in Influencer Marketing, Creator Marketing or a comparable role
- Proven experience managing influencer campaigns from start to finish
- Strong negotiation skills and confidence in managing commercial partnerships
- Good understanding of performance marketing and KPIs such as revenue, ROAS, conversion, and CAC
- Experience working with creator codes, affiliate links, and performance tracking
- Strong understanding of social media, creators, and current content trends
- Excellent communication skills and ability to build long-term creator relationships
- Highly organized, structured, and reliable way of working
- Strong ownership, initiative, and hands-on mentality
- Fluent English, written and spoken
- Passion for fashion, D2C, and social commerce
Benefits:
- Fully remote work from anywhere in the U.S.
- Paid vacation days plus applicable state-required sick leave
- Paid company holidays throughout the year
- MacBook and iPhone provided for work
- High level of responsibility and autonomy
- Opportunity to actively build cfab's presence in the U.S.
- Space to take ownership and develop expertise
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