Communications Executive – Influencer Engagement
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Job Description
Communications Executive amplifying TM Forum, a global telco and tech alliance, through influencer and employee advocacy. Creating content, supporting executive profiles, events and engagement measurement.
Responsibilities:
- Support the development and delivery of TM Forum's influencer and advocacy strategy
- Build and maintain relationships with member advocates, industry influencers, media partners and community champions
- Identify opportunities to amplify TM Forum content through trusted external voices
- Coordinate advocacy activities around campaigns, research launches and industry events
- Track influencer engagement and advocacy performance
- Develop toolkits, messaging and content packs for advocates and stakeholders
- Support internal communications that keep teams informed, engaged and connected to business strategy
- Contribute content and communications support for internal channels and programs
- Source stories, wins and updates across departments to strengthen employee engagement
- Support communications and advocacy programs for flagship events and initiatives
- Help deliver media sponsor programs
- Develop event content, promotional assets and advocacy materials
- Support executive profiling programs, speaker programs, social strategy, media opportunities and executive content
- Monitor advocacy, social and engagement metrics
- Produce regular insights reports on content performance, audience engagement and GEO
- Use data and insights to recommend improvements and identify new opportunities
- Help establish and scale TM Forum's advocacy and influencer programs
- Increase employee participation in advocacy initiatives and amplify engagement across social and community channels
Requirements:
- 2–5 years' experience in communications, social media (particularly LinkedIn and YouTube), PR, content, internal communications or related roles
- Excellent written and verbal communication skills
- Strong content creation and storytelling abilities
- Experience supporting social media programs
- Strong organizational skills and attention to detail
- Confidence working with multiple stakeholders and managing competing priorities
- Proactive, self-starting approach with ability to work independently and take ownership of projects
- Demonstrable creativity and ability to turn ideas into engaging content and advocacy opportunities
- Curiosity about emerging communications trends, platforms and AI-enabled ways of working
- Willingness to challenge conventional approaches and bring fresh ideas
- Understanding and interest in LLMs and how they can support delivery output
- Experience using media intelligence platforms such as Meltwater or Muck Rack
- Experience using social media scheduling tools for content planning, measurement, reporting and media relations activities
- Experience supporting advocacy, ambassador or influencer programs is desirable
- Experience in a telco or technology company, agency or B2B environment is desirable
- Familiarity with social media analytics and reporting tools is desirable
- Experience creating content for internal and external audiences is desirable
- Basic familiarity with Canva and video editing is a plus
- Understanding of media relations and digital communications is desirable
- SEO and GEO experience is desirable
Benefits:
- Fully remote work arrangement
- Full-time employment
- Inclusive workplace focused on respect, support and belonging
- Global community and collaboration with international members, partners and employees
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