Influencer Marketing Team Lead
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Job Description
Influencer Marketing Team Lead scaling creator acquisition for United Tech’s real-time text and video communication platform. Building the influencer function, managing campaigns, and driving traffic and sign-ups.
Responsibilities:
- Own influencer marketing for a brand-new product from day one and grow it into the Influencer function for United Tech
- Turn creators and communities into targeted traffic and sign-ups across Instagram, TikTok, Facebook, Reddit and Quora
- Build and lead a team of 2–3 people: SMM Manager, Influencer / Outreach Manager and Community Manager
- Find influencers, creators and communities through manual search, referrals, analytics tools and local agencies
- Maintain a database of contacts and placements
- Assess audience fit by GEO and language, real reach, engagement, comment quality and fake-activity indicators
- Negotiate pricing, test and package placements, and timelines with creators, managers and agencies
- Prepare briefs, scripts and key messages with calls to action to visit the website
- Run direct ad integrations and content seeding across Instagram, TikTok, Facebook, Reddit and Quora
- Manage the product’s social media channels
- Handle agreements, content usage rights, payments, publication calendar and delivery control
- Set up click and lead tracking via UTM tags, links and events with the analytics team
- Analyze traffic quality, conversion and cost per result; test hypotheses, repeat winning placements and reallocate budget
- Prepare regular budget and results reports with conclusions and plans for the next cycle
Requirements:
- 1+ year of experience across the full influencer marketing cycle: search, vetting, negotiations, briefing, agreements, payment, publication and analysis
- Cases of driving traffic, sign-ups or other target actions where you can explain your personal contribution, budget and results
- Hands-on experience with ad integrations and short-form video on Instagram and/or TikTok, Reddit, Quora and similar platforms
- Ability to adapt influencer marketing approaches to other channels
- Skilled in manual search and influencer discovery and analytics tools, including audience and fake-activity checks
- Confident in negotiating prices, test and repeat placements, working with creators directly and through intermediaries
- Ability to independently manage the budget, multiple placements and deadlines, tracking everything in Excel / Google Sheets or a CRM
- Solid understanding of UTM tags, web analytics, conversion and cost per lead, including the limits of attribution
- English at B2 level or higher
- Other languages for negotiating with local creators, managers and agencies would be a plus
- Experience in the dating niche would be a plus
Benefits:
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- Up to 10 additional days off for public holidays
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Maternity Recovery Support Allowance
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
- Investment in modern AI tools and training to use them effectively
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