Influencer Manager, CAIT Manager
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Job Description
Influencer marketing manager driving creator campaigns and CAIT operations for VaynerMedia, a global integrated creative and media agency. Managing talent sourcing, client campaigns, production quality, contracts, and margins.
Responsibilities:
- Contribute to the EMEA CAIT team, focusing on priority markets UK and Germany, and report to the VP of CAIT EMEA
- Manage influencer marketing work from initial brainstorming through external CAIT profile engagement and final asset production
- Ensure output is relevant, high quality, and optimized for views
- Project manage strategy and operations for sourcing diverse creators and talent for client brand channels
- Integrate the external CAIT network into AIM and PAC workflows to drive Production Excellence
- Manage key accounts and drive efficiencies and proactive problem solving across social media advertising, CAIT, production, live shopping, experiential, and incremental ideas
- Collaborate with Client Partnerships, Strategy, and Creative leadership on CAIT-led campaigns
- Translate brand concepts into casting strategies based on diversity, volume, and authenticity
- Pitch CAIT-led concepts with Creative to drive business results
- Apply creative effectiveness and commercial safety standards to delivered assets
- Contribute to CAIT team operations and work autonomously when needed
- Handle contract negotiations, payment processing, and project timelines
- Monitor project financial health and optimize workflows, revisions, asset volume, and margins
Requirements:
- 3-7 years of experience in social media, creative advertising, brand projects or talent management
- Creative/Operator Hybrid: taste level to improve creative work and operational ability to manage the budget and timeline behind it
- Comfortable articulating the business value of creators and defending creative decisions with clients
- Understanding of content-production friction points based on hands-on experience
- Social-first mindset ensuring output meets the Vayner standard of excellence
- Ownership and accountability for actions and impact
- Ability to deliver clear, direct, fair, and empathetic feedback
- Ability to lead complex conversations and presentations and gain stakeholder buy-in
- Ability to prioritize and navigate difficult conversations effectively
- Collaborative “Yes, And” mindset valuing all voices
- Must be authorized to work in Germany
Benefits:
- Unlimited Holiday + 1 Day Birthday Leave
- €200 towards a home working allowance
- €300 towards a social travel allowance to help you meet and collaborate with your team
- A flexible co-working space for any remote employees wanting to access an office space, and / or for team collaboration days
- 15% extra credits and €30 off a monthly ClassPass membership
- Annual €150 budget after 2 years to spend on anything you’re curious about
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