Influencer Marketing Manager
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Job Description
Influencer Marketing Manager leading MyFitnessPal’s creator program for its health and fitness app. Managing talent, budgets, measurement, and influencer specialists to drive subscriptions.
Responsibilities:
- Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis
- Build and maintain long-term relationships with creators, talent managers, and agencies
- Evaluate incoming and proposed influencer deals based on audience fit, performance potential, and cost
- Manage relationships with celebrity and macro influencers, including negotiation oversight and content planning
- Review creator content for brand standards, messaging requirements, and campaign objectives
- Track influencer performance against KPIs and report results to stakeholders
- Manage influencer budgets and allocate spend across creators, tiers, and platforms
- Partner with Brand, Product Marketing, Growth Marketing, Legal, and Finance teams
- Lead, coach, and develop influencer specialists, setting priorities, deal guidelines, and quality standards
- Improve and build automated processes for outreach, tracking, reporting, and payments
- Develop influencer strategies and programs aligned with brand and business objectives
- Research industry trends, emerging platforms, and competitor activity
- Define and measure program success through KPIs, benchmarks, and reporting frameworks
- Own conversion measurement, attribution methodology, and tracking tools to connect creator activity to installs, trials, and paid subscriptions
Requirements:
- 5-7 years of experience in influencer, creator, or social media marketing, including experience managing celebrity or macro talent
- Proven experience managing budgets and negotiating or overseeing creator contracts
- Experience leading or mentoring team members
- Strong analytical skills, with experience in attribution, performance reporting, and ROI analysis
- Excellent communication, relationship-building, and negotiation skills
- Strong understanding of TikTok, Instagram, and YouTube creator ecosystems
- Ability to manage multiple priorities in a fast-paced environment
- Experience in health, fitness, nutrition, or consumer subscription apps
- Familiarity with mobile measurement partners, affiliate platforms, and creator management tools
- Experience with AI tools and automations a plus
- MyFitnessPal participates in E-Verify
Benefits:
- Face-to-face team connection opportunities and annual company gathering
- Flexible time-off policy with Responsible Time Off
- 2 paid volunteer days per calendar year for full-time teammates
- Mentorship program
- Paid maternity and paternity leave
- Comprehensive fertility-related assistance
- Monthly Wellness Allowance
- Mental health days
- Peer reward and recognition platform
- MyFitnessPal Premium access
- Virtual learning and development library
- Training opportunities
- Medical, dental, and vision benefits
- Retirement savings program with competitive employer match
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