Director, Social and Influencer
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Job Description
Director leading Everyday Dose’s organic social and influencer strategy. Building creator programs, content engines, and measurable revenue for the wellness brand.
Responsibilities:
- Own social and influencer strategy, team, budget, and performance
- Define organic social strategy, including content pillars, voice and visual identity, and recurring franchises
- Identify trends and translate cultural moments into effective content
- Direct creative production with designers, editors, and creators
- Use social performance, audience response, and cultural feedback to improve strategy
- Own creator strategy across seeding, paid partnerships, whitelisting, and ambassador programs
- Build and scale an engine generating content, word of mouth, and measurable revenue
- Oversee creator sourcing, negotiation, briefing, and relationship management from micro to mega
- Develop a whitelisting pipeline, including Meta and Spark Ads, with the growth team
- Build tooling, processes, relationships, and reporting to drive quality, speed, and scale
- Lead an existing team and report to the VP of Brand
Requirements:
- 8+ years of experience building and managing social and influencer programs, ideally in DTC/CPG wellness
- Experience leading and developing a team while remaining genuinely hands-on
- Track record building organic social around a clear content strategy
- Deep understanding of Instagram, TikTok, YouTube, and contemporary internet culture
- Strong instincts for culture, creative, and compelling content
- Direct experience building and scaling seeding and/or ambassador programs with a 100+ roster
- Deep understanding of the creator ecosystem, including sourcing, negotiating, and relationship-building
- Experience with paid creator amplification and comfort with CAC and performance metrics
- Strong analytical instincts and ability to connect social and influencer activity to business outcomes
- Collaborative, low-ego approach and comfort working with creative, growth, and cross-functional teams
- Self-starter able to set strategy, manage details, and thrive in a fast-paced environment
Benefits:
- Comprehensive medical, vision, dental, and prescription plan coverage for team members working 32+ hours per week; company covers 75% of employee premiums
- Company-sponsored 401(k) plan with a match of up to 80% of contributions, capped at 5% of salary, beginning after the first three months
- $500 monthly wellness credit through JOON for salaried employees
- Helpr backup childcare and family support platform with access to vetted caregivers
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