Media Director, Influencer
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Job Description
Media Director leading YouTube and influencer media strategy for Oxford Road, the world’s largest podcast advertising agency. Driving growth, client outcomes, team development, and creator-market thought leadership.
Responsibilities:
- Set strategic direction for the YouTube & Social media buying team
- Drive business growth and ensure excellence in execution across client accounts
- Partner with the SVP of Media as the operational right hand
- Oversee influencer media planning, buying, and execution
- Maintain expertise in buying tools and platforms and improve processes and workflows
- Develop buying guides, negotiation frameworks, and standards of practice
- Retain select buying responsibilities for high-priority clients
- Troubleshoot performance issues and optimize campaigns
- Lead new business pitches and build strategic proposals
- Oversee client budget allocation, testing roadmaps, and media strategy execution
- Lead onboarding of new clients
- Evaluate new media opportunities and develop points of view
- Build relationships with creators, networks, and agencies
- Lead weekly team meetings and mentor senior buyers and the broader team
- Hire, train, and develop senior buyers, media buyers, associate buyers, and coordinators
- Own workflow, account assignments, and capacity planning with the SVP
- Foster accountability, proactive communication, and continuous improvement
- Serve as senior point of contact for high-priority clients and vendor partners
- Lead preparation for vendor meetings and QBRs
- Act as primary escalation point for client, vendor, and compliance issues
- Partner with compliance and media operations to enforce agency protocols
- Leverage data insights for network-partner strategy and portfolio decision-making
- Monitor platform changes, algorithm shifts, monetization formats, AI platforms, and competitive threats
- Represent Oxford Road at industry conferences and panels
- Contribute to Oxford Road’s newsletter, podcast, and summit as a practitioner voice
Requirements:
- 8+ years of experience in media buying or media planning
- At least 3 years in a senior leadership role
- Proven track record of driving business growth, managing large client portfolios, and leading high-performing teams
- Deep expertise in creator media buying and a strong understanding of the broader media landscape and emerging platforms
- Experience managing multi-level media teams
- Negotiation instincts and market relationships to consistently deliver best-in-market rates
- Proven ability to lead through change in a fast-paced environment
- Strong analytical skills and ability to make defensible recommendations from performance data
- Expertise in media buying platforms, analytics tools, and relevant software
- Outstanding communication, presentation, and strategic thinking abilities
- Willingness to travel up to 25%
- Must be based in the United States
Benefits:
- Remote work in the United States
- Willingness to travel up to 25% for industry events, key client meetings, new business pitches, and company-hosted activities
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