Influencer Marketing & Creator Manager
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Job Description
Influencer Manager guiding gaming YouTubers through book campaigns and launches. BrainBook publishes innovative books with digital extras for young readers.
Responsibilities:
- Manage creators and their management teams throughout the entire project lifecycle
- Serve as the primary point of contact for launch and marketing topics, extending beyond the book launch
- Coordinate campaigns, marketing calls, integration plans, and announcement and launch dates
- Track plans and evaluate campaigns based on relevant KPIs
- Prepare launches, including timelines, pre-orders, giveaways, and shop promotions
- Organize marketing materials such as teasers, Shorts concepts, product images, briefs, creator boxes, autographed cards, dummy copies, and bonus materials
- Brief the design team and external creatives, manage revisions, and obtain creator approvals
- Own the launch budget for each book and independently commission freelancers and materials
- Develop new creator concepts with the programming team
- Prepare pitches and proposals and participate in initial meetings with creators and their management teams
- Maintain engagement with the creator community at trade shows and events
- Work closely with production, editorial, and design
- Document agreements and appointments in ClickUp
- Provide a weekly status report on all ongoing launches
Requirements:
- At least two years of experience in influencer marketing, creator or talent management, or campaign and project management
- Experience working with creators and their management teams, including briefings, approvals, scheduling, and follow-up
- Practical experience with long-form and short-form formats
- Knowledge of relevant KPIs: views, watch time, retention, impressions, completion rate, shares, clicks, conversion, and sales per integration
- Ability to analyze channels in terms of target audience, formats, reach, integration quality, and campaign potential
- Experience managing multiple campaigns or launches in parallel with fixed deadlines
- Knowledge of disclosure requirements for creator content, as well as regulations governing giveaways and audiences under 14
- German at C2 level
- Good written and spoken English
- Self-organized approach to working from home
- Willingness to travel to trade shows and events several times a year
- Confident using ClickUp or a comparable tool, a CRM such as HubSpot, and Google Workspace or Microsoft 365
- Ability to create polished presentations
- A network within the creator community is a plus, but not required
- Affinity for gaming and kids’ content is a plus
Benefits:
- Uncapped bonuses for every fully prepared launch, every campaign with live integrations, and every SPIEGEL bestseller; realistically €4,000–€5,000 per year
- Permanent full-time position
- 100% remote work
- 40-hour workweek with a working-time account; additional hours never expire and are automatically paid out once 37 additional hours have accumulated
- 25 vacation days
- €50 tax-free monthly non-cash benefit
- Company-provided laptop
- Personal launch budget from day one
- Management decisions within 48 hours
- Collaboration with major gaming YouTubers in Germany and their teams
- Travel expenses covered for trade shows, events, signing sessions, and meetings at the company headquarters
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