Influencer Marketing Manager
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Job Description
Influencer Marketing Manager für Next Lottos Lotto-Scanner-App. Aufbau skalierbarer Creator-Kampagnen auf TikTok, Instagram und YouTube mit Performance-Fokus.
Responsibilities:
- Own influencer and creator marketing end to end
- Build a content creator-driven performance and brand channel for the Lotto Scanner app across TikTok, Instagram, and YouTube
- Research, select, and negotiate fees with suitable influencers and content creators
- Create targeted briefs and review all content for brand safety, brand alignment, and performance
- Manage the entire process from initial contact and deal closing through go-live and final reporting
- Monitor relevant KPIs, including reach, engagement, installs, and CPA
- Collaborate with Social Media, Creative, Performance/Media, and Brand teams
- Ensure compliance with advertising disclosure requirements and the German State Treaty on Gambling
- Build a sustainable creator pipeline and a strong partner network in the DACH market
- Manage always-on influencer campaigns
- Establish an operating system for sourcing, briefing, content review, and performance tracking
- Demonstrate and improve efficiency through CAC and measurable added value
- Scale successful formats and discontinue underperforming approaches
Requirements:
- Several years of experience in influencer and creator marketing for B2C products or consumer goods
- Proven success delivering creator campaigns with a clear focus on measurable performance outcomes
- Strong experience in influencer sourcing, selection, and fee negotiation
- Excellent skills in briefing, content direction, and creative leadership of creators
- Deep understanding of Instagram, TikTok, and YouTube
- Confident working with performance KPIs such as CPA, engagement, and reach
- Fluent German (C1/C2), including strong negotiation skills
- Very good English skills
- 3–6 years of experience in influencer and creator marketing
- Proven experience in a B2C/consumer environment is essential
- Strong knowledge of the German and/or DACH creator landscape
- Bachelor’s degree or equivalent practical experience
- Experience in a regulated industry, app growth, paid influencer campaigns, and UGC is a bonus/nice to have
Benefits:
- Competitive salary
- Flexible working hours based on trust
- 30 days of annual leave
- 2 additional public holidays (December 24 and December 31)
- Generous professional development budget
- Unique team events
- Innovative benefits program
- Open, honest, and direct communication
- Quarterly feedback meetings
- MacBook, headphones, and more
- Modern and inspiring work environment in Berlin or Konstanz on Lake Constance
- One professional development day per month
- Buddy program
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