Social and Influencer Community Director
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Job Description
Influencer marketing director driving oVertone Color’s beauty and haircare creator ecosystem. Leading TikTok Shop, UGC, product launches, community engagement, and measurable social commerce growth.
Responsibilities:
- Develop and execute an always-on influencer marketing strategy aligned with oVertone’s brand, product, and revenue goals.
- Build and manage a diversified influencer ecosystem across UGC creators, TikTok Shop creators, D2C influencers, stylists/KOLs, product testers, and gifting partners.
- Develop creator strategies by objective, audience, platform, creator tier, and customer-journey stage.
- Manage creator negotiations, contracts, deliverables, usage rights, timelines, and partner relationships.
- Oversee creator content development, creative briefs, UGC pipelines, product testing, gifting, and seeding programs.
- Own the day-to-day management and strategic growth of oVertone’s TikTok Shop influencer program.
- Review TikTok Shop inventory, sales, GMV, creator activity, content performance, product availability, and platform metrics.
- Develop sales and inventory projections and manage weekly TikTok Shop product ordering and inventory needs.
- Recruit, onboard, brief, and manage TikTok Shop creators and partners.
- Analyze TikTok Shop performance and recommend creator mix, product assortment, commission structures, promotions, and content direction.
- Lead influencer strategy for new product launches, product seeding, early access, product education, reviews, tutorials, and launch storytelling.
- Identify creator collaborations, limited-edition products, creator-named shades, and co-creation opportunities.
- Oversee oVertone’s presence and reputation across online creator and beauty communities.
- Build relationships with customers, creators, hair color enthusiasts, and emerging communities.
- Monitor community sentiment, conversations, and trends to identify engagement, content, and product-innovation opportunities.
- Establish reporting connecting creator investment to business outcomes and track influencer, UGC, TikTok Shop, gifting, and launch performance.
- Monitor KPIs including revenue, TikTok Shop GMV, ROAS, CPA, CTR, engagement rate, earned media value, reach, content volume, conversion rate, and creator retention.
- Conduct weekly and monthly performance reviews and communicate insights and strategic recommendations to leadership and cross-functional partners.
- Partner with Ecommerce, Brand, Creative, Paid Social, Organic Social, Product, and other teams to integrate influencer activity into broader marketing strategy.
- Manage internal and external agencies, platforms, and technology partners.
- Lead and mentor team members and establish scalable influencer-program processes and systems.
Requirements:
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in influencer marketing, social media, creator partnerships, social commerce, or a related role, preferably within beauty, haircare, fashion, lifestyle, or consumer products.
- 2+ years of experience in influencer marketing, social media management, or a related role in the beauty or hair care industry.
- Demonstrated experience developing and executing comprehensive influencer marketing strategies tied to measurable business outcomes.
- Demonstrated ability to develop and implement successful influencer marketing strategies.
- Strong understanding of TikTok, TikTok Shop, creator economics, and the broader social commerce ecosystem.
- Hands-on experience managing creator relationships, negotiations, contracts, content development, and campaign execution.
- Strong analytical skills and experience using performance data to inform creator and platform strategy.
- Proficient in using social media analytics tools and measuring ROI of influencer campaigns.
- Experience managing budgets, forecasting performance, and evaluating return on influencer investment.
- Strong network of influencer, creator, beauty, and/or stylist relationships is a plus.
- Strong network of contacts in the influencer community is a plus.
- Excellent negotiation, communication, relationship-building, and project management skills.
- Creative, analytical, commercially minded, and strategic thinker who can move between high-level strategy and day-to-day execution.
- Ability to work cross-functionally and manage multiple priorities in a fast-paced, evolving environment.
- Passion for beauty, haircare, creators, culture, and the evolving social media landscape.
Benefits:
- Competitive salary and bonus structure
- Flexible working arrangements
- Comprehensive health, dental, and vision insurance
- Employee assistance programs
- Employee discounts
- Company provided Life Insurance
- Parental leave
- 401K Matching
- Generous PTO
- Paid Holidays
- Professional Development
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