Senior Influencer Marketing Manager
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Job Description
Senior Influencer Marketing Manager building Doonails' US creator channel for its at-home manicure products. Owning strategy, deals, budgets, ROAS, and scaling.
Responsibilities:
- Develop and own the influencer strategy for the US market, including the creator mix, deal structures, budget allocation, and scaling roadmap
- Define goals, milestones, and budgets for the coming months
- Build a structured test-and-scale system and a high-performing creator roster
- Define and negotiate compensation models, whitelisting rights, and usage rights in the US
- Leverage an existing network of US creators and agencies while building new partnerships
- Own budget, ROAS, and CPM targets in the US, supported by data-driven analysis
- Report directly to the Team Lead, Influencer Marketing
- Support Doonails, a beauty startup offering innovative manicure products through its online shop and retail partners, in building the US market
Requirements:
- Several years of experience in influencer marketing, ideally with a proven track record of success in the US market
- Strategic thinker who works in terms of roadmaps and systems, not just individual bookings
- Hands-on mentality and willingness to implement the strategy personally
- Proven success running campaigns for well-known performance and beauty brands
- Knowledge of the US market, including US CPMs, negotiation culture, and the needs of US creators
- Experience managing budget targets and ROAS
- Fluent English and very strong German, with excellent negotiation skills
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