ISV Strategic Alliances Manager
Posted 2hrs ago
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Job Description
Strategic alliances manager expanding Trafera’s ISV ecosystem through technology partnerships. Developing partner-led go-to-market strategies and new revenue opportunities across growth markets.
Responsibilities:
- Recruit, develop, and manage relationships with existing and prospective ISV partners
- Build executive-level relationships and partnership frameworks that create mutual value
- Develop joint sales motions, solution narratives, market positioning, and co-marketing initiatives
- Strengthen partner solutions through hardware validation, pre-loading, compatibility alignment, out-of-box experience improvements, and differentiated enablement resources
- Design and execute go-to-market strategies for physical security, digital media, and other ISV-aligned market segments
- Identify growth segments, target ISVs, ecosystem partners, and market opportunities
- Develop market penetration strategies and initiatives that expand organizational reach and future revenue potential
- Create messaging, sales tools, partner enablement resources, and marketing programs with internal stakeholders and the marketing agency
- Collaborate with sales, product management, engineering, marketing, and business development teams
- Align value propositions, partner priorities, solution readiness, and market execution
- Coordinate technical validation, hardware and software compatibility testing, solution optimization, and out-of-box experience improvements with technical teams
- Influence without direct authority, establish trusted relationships, and turn partnership strategies into coordinated market action
- Create future revenue opportunities through scalable, partner-aligned solutions
Requirements:
- Bachelor’s degree in business, sales, marketing, or a related field, or an equivalent combination of training and hands-on experience
- At least five years of experience in strategic alliances, partner development, ISV ecosystem development, channel development, technology alliances, or partner-focused business development
- Ability to understand partner, customer, and technical requirements and connect them to hardware, services, validation, deployment, and lifecycle capabilities
- Demonstrated ability to identify growth segments, develop market penetration plans, establish competitive positioning, and execute partner-led go-to-market strategies
- Strong analytical, communication, presentation, problem-solving, and relationship-building skills
- Creative, results-oriented mindset with ability to collaborate, make proactive recommendations, and negotiate through influence
- Self-directed work style with ability to prioritize responsibilities and deliver results independently
- Ability to travel as needed for partner meetings, industry events, and ISV engagement
- Experience in relevant roles such as Alliance Manager, Partner Development Manager, ISV Partner Manager, Technology Alliance Manager, Channel Development Manager, Ecosystem Manager, partner-focused Product Marketing Manager, or Strategic Partnerships Manager
- Experience with a customer relationship management system, preferably HubSpot
- Proficiency with Microsoft Office applications
- Ability to participate effectively in video conferences and virtual meetings, use standard business technology, review documents and digital displays, apply sound reasoning and judgment, and remain focused for extended periods
Benefits:
- Remote, territory-based work from a home office or external customer location
- Ability to travel as needed for partner meetings, industry events, and ISV engagement
- Reasonable accommodations for qualified individuals with disabilities
- Inclusive work environment
- Equal employment opportunity

















