Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager at Social Discovery Group developing marketing strategies to enhance customer engagement and satisfaction. Designing targeted campaigns across multiple channels to optimize customer journey.
Responsibilities:
- Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
- Create and manage customer segmentation and targeting strategies to optimize the customer journey
- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages
- Develop and execute SMS and push notification campaigns to engage customers across multiple channels
- Monitor and analyze campaign performance to optimize results and ROI
- Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
- Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
Requirements:
- Strong Clevertap Platform knowledge
- Ability to self-manage
- Strong analytical skills and ability to use data to make informed decisions
- Understanding of customer behavior and segmentations
- Experience with A/B testing and experimentation
- Experience with SMS and push notification marketing
- Experience with HTML and CSS for email design
- Graphic designs for email marketing (basic level, but passionate to learn)
Benefits:
- REMOTE OPPORTUNITY to work full time
- 6% 401K retirement match
- Healthcare benefits (include medical, dental, and vision insurance)
- Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday
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