Director, US Marketing – Patient Promotion, Uncontrolled Gout
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Job Description
Director of US Marketing leading patient promotion for Sobi’s rare disease portfolio. Driving awareness and strategies for uncontrolled gout medicines while collaborating cross-functionally.
Responsibilities:
- Lead US patient marketing for Sobi’s rare disease portfolio, focusing on uncontrolled gout.
- Drive disease awareness, launch excellence, and patient-centric campaigns.
- Collaborate cross-functionally, ensure compliance, and deliver measurable impact.
- Develop and execute pre-launch and launch strategies.
- Build disease-state and branded patient marketing campaigns.
- Leverage expertise in segmentation, patient insights, and consumer promotion.
- Oversee omnichannel campaigns (digital, social, video, search, point-of-care).
- Partner with medical, legal, and regulatory for compliant initiatives.
- Establish and track KPIs for awareness, engagement, and patient actions.
- Monitor competitive activity and consumer trends.
Requirements:
- Bachelor’s degree (business, marketing, sciences preferred)
- 10+ years of experience in pharma/biotech experience
- 5+ years of experience in patient/consumer marketing within pharma/biotech
- Proven US product launch success
- Cross-functional project leadership
- Specialty experience (rheumatology ideal)
- Excellent communication and interpersonal skills
- Proven ability to move between strategy and hands-on execution
- Prior experience managing teams and influencing others in a global matrixed environment
- Strong project, vendor, and agency management experience
- Preferred MBA or advanced degree
- Experience in HCP, digital, market access, or insights roles
- Agency/field sales experience
- Small-to-mid biopharma experience
Benefits:
- Competitive compensation for your work
- Generous time off policy
- Opportunity to broaden your horizons by attending popular conferences
- Emphasis on work/life balance
- Collaborative and team-oriented environment
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