Customer Marketing Manager
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Job Description
Customer Marketing Manager responsible for post-sale marketing to drive customer engagement and retention at Time Doctor. Developing strategy and running programs for customer-led growth and advocacy.
Responsibilities:
- Own post-sale marketing programs that drive engagement, product adoption, and retention across the customer base
- Develop lifecycle campaigns tied to key customer milestones — onboarding, feature adoption, renewal windows, and expansion triggers
- Use customer data and product usage signals to segment the base and deliver relevant, timely communications
- Partner with Customer Success to identify at-risk accounts and support proactive retention efforts through targeted campaigns
- Build and execute campaigns that drive expansion revenue — upsell, cross-sell, and seat growth within existing accounts
- Collaborate with Product Marketing to ensure customers understand the value of new features and product updates
- Own and develop TD Academy, Time Doctor's customer education platform
- Build and manage Time Doctor’s customer advocacy program — identifying champions, nurturing relationships, and activating them as references, reviewers, and case study participants
- Design and run customer feedback programs (surveys, NPS, interviews) to surface insights that inform marketing strategy, product priorities, and messaging
- Partner with Customer Success as the primary marketing counterpart for post-sale programs
Requirements:
- 3+ years of experience in customer marketing, lifecycle marketing, or a customer-focused B2B SaaS marketing role
- Proven experience building and running customer advocacy, retention, or expansion programs — not just contributing to them
- Strong understanding of customer journey mapping, lifecycle segmentation, and post-sale marketing motions
- Demonstrated use of AI tools to improve content production, personalization, or campaign efficiency -- not just familiarity, but active use in a professional context
- Hands-on experience with marketing automation and CRM tools (HubSpot experience strongly preferred)
- Ability to analyze customer data and product usage signals to inform targeting and program design
- Excellent written communication skills — you can write an email that customers actually open, a case study that resonates, and a campaign brief that gets alignment
- Experience working cross-functionally with Customer Success, Product, and Marketing teams
- Experience working in a remote or distributed team environment
Benefits:
- Competitive pay + 30+ days of paid time off
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