Channel Marketing Manager
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Job Description
Channel Marketing Manager driving partner marketing strategies and demand generation for Netrio's MSP services. Collaborating across sales and marketing teams to build co-marketing programs and track results.
Responsibilities:
- Develop and execute a comprehensive channel marketing strategy aligned with company revenue goals and partner tier structures
- Build and manage co-marketing programs with key channel partners, including joint campaigns, webinars, and field events
- Manage the allocated channel marketing budget and related MDF process end-to-end — planning, execution, tracking, and ROI reporting
- Collaborate with the sales team to create partner enablement materials, battle cards, case studies, and solution briefs that accelerate deal velocity
- Plan and execute partner-focused events, executive roundtables, and presence at regional and national industry conferences
- Track, analyze, and report on channel marketing KPIs including partner-sourced pipeline, MDF utilization, and marketing-attributed revenue
- Manage relationships with external vendors, agencies, and event partners
- Support the onboarding and activation of net-new partners
- Serve as the marketing point of contact and planning partner for Netrio’s most strategic partners
Requirements:
- 5–8 years of B2B marketing experience, with at least 3 years focused on channel or partner marketing in the IT/technology sector
- Proven experience working within an MSP, VAR, or technology vendor environment
- Hands-on expertise with MDF programs, co-op funds, and partner portal platforms
- Strong command of marketing automation and CRM tools (HubSpot, Salesforce, or equivalent)
- Demonstrated ability to plan and execute multi-channel campaigns that generate pipeline
- Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment
- Strong communicator with experience presenting to executive stakeholders, vendor partners, and external audiences
- Willingness and ability to travel approximately 30% of the time
- Bachelor’s degree in marketing, business, communications, or related field; MBA a plus
Benefits:
- 30% travel required for events
- Opportunity to work with key channel partners
- Planning and executing events and campaigns
- Exposure to executive stakeholders
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