Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager overseeing email nurture programs for B2B SaaS to drive revenue. Collaborating with sales and demand generation on targeted campaigns to optimize buyer experience.
Responsibilities:
- Develop and manage email nurture programs for every stage of the funnel, from awareness to purchase and post-purchase
- Create segmented campaigns tailored to PE/VC buyer personas and deal team priorities
- Design triggered email flows based on prospect behavior and engagement signals
- Build A/B testing strategies to continuously optimize email performance and conversion rates
- Partner with Demand Generation and Sales teams to create email campaigns that drive qualified lead generation
- Report on campaign ROI, cost per conversion, and email’s contribution to overall marketing goals
- Leverage marketing automation and analytics tools daily to optimize campaigns and measure performance
Requirements:
- 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
- Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
- Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
- Excellent communication skills
- Proficiency with marketing automation platforms (Pardot, Marketo, HubSpot), Salesforce, and analytics tools
- Experience with AI tools for workflow automation, personalization, and campaign optimization
- Collaborative approach with ability to work across marketing, sales, and operations teams
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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