Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager handling customer lifecycle from interest to advocacy for Endless Commerce. Utilizing HubSpot for campaign management and lead nurturing within a remote environment.
Responsibilities:
- Own and optimize the entire Endless CRM (Hubspot), acting as the admin and architect of our deal and contact management
- Build and manage email campaigns including product release announcements, educational nurture sequences, and event follow-ups
- Develop and execute lead nurturing strategies that move prospects through the funnel systematically
- Manage follow-up for all event attendees, demo participants, and content engagers—determining which bucket they go into next and what content they receive
- Create a referral program and execute on it, including both automated flows and very human, high-touch asks for intros
- Amplify resources created by the content team through strategic email campaigns and lifecycle touchpoints
- Balance automation efficiency with personalization—knowing when to automate and when a personal touch will dramatically outperform a template
- Track and report on lifecycle metrics: email open rates, click-through rates, demo-to-customer conversion rates, and time-to-close
Requirements:
- 3-5+ years of lifecycle marketing, email marketing, or marketing operations experience
- You're a Hubspot power user—you know the platform inside and out
- You can craft compelling emails that feel personal, not like marketing spam
- You understand the difference between when to automate and when a human touch is worth the extra effort
- You're highly organized and process-oriented, but also creative in how you engage prospects
- You're comfortable being hands-on—this isn't just a strategy role; you'll be building campaigns, writing emails, and managing the day-to-day
- You can work cross-functionally with our tiny and nimble sales, marketing, and product teams to ensure consistent messaging
Benefits:
- Generous vacation policy and paid time off
- Health, dental, and vision insurance
- 401(k) with company match
- A collaborative culture that values growth and work-life balance
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