Media Buyer
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Job Description
Native Media Buyer responsible for managing high-budget paid acquisition campaigns across various digital platforms for a performance-driven digital marketing company. Focused on data-driven decision-making and measurable results.
Responsibilities:
- Plan, launch, and optimize paid media campaigns in Dating vertical across Native advertising platforms (Taboola, Outbrain, Revcontent), Criteo, and other traffic sources
- Manage and scale big monthly budgets, ensuring efficiency and profitability
- Monitor and improve core performance metrics including CPA, ROAS, CTR, CVR, and LTV
- Conduct structured A/B testing across creatives, audiences, bidding strategies, and funnels
- Identify and validate new traffic sources and growth opportunities
- Analyze campaign data and generate actionable insights to drive scaling decisions
- Maintain full ownership of campaign performance and budget allocation
- Stay current with platform updates, algorithm changes, and market trends
Requirements:
- Proven experience managing large paid media budgets in Dating vertical
- Strong hands-on expertise in native advertising platforms (Taboola, Outbrain, Revcontent)
- Demonstrated success scaling campaigns while maintaining or improving CPA and ROAS
- Strong analytical mindset with deep understanding of performance metrics and attribution
- High level of ownership, self-management, and accountability
- English proficiency at B2 level or higher (written and spoken)
Benefits:
- Flexible engagement options (full-time preferred, open to B2B or part-time collaboration)
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