Director, Lifecycle Marketing
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Job Description
Director of Lifecycle Marketing at Blueprint managing the customer journey from lead to lifelong buyer. Overseeing owned channel performance and collaborating with teams for strategic roadmap.
Responsibilities:
- Own the full customer journey from email signup, SMS opt-in, to first purchase.
- Responsible for performance of owned channels (email, SMS, direct mail) and strategy of automated touchpoints.
- Set strategy, manage high-performing team, and stay close to the work for QA and optimization.
- Collaborate with growth and content teams to develop strategic roadmap and maintain high-quality content.
Requirements:
- 7+ years in lifecycle, retention, or CRM marketing, with at least 2 years managing a team.
- Scaled owned-channel revenue at a DTC or consumer e-commerce brand, ideally one doing $50M+ annually.
- Built and optimized lead-to-purchase conversion programs: welcome flows, nurture sequences, abandonment recovery, and multi-channel touchpoint strategy.
- Hands-on experience with direct mail as a conversion or retention channel, including vendor management, list strategy, creative, and measurement.
- Deep fluency in Klaviyo is a must. You can build a flow yourself, but you also know when to hand it off.
- Strong quantitative instincts. You design tests that isolate variables, you read cohort retention curves, and you're skeptical of last-click attribution. You can hang with the data team and find joy in identifying opportunities to test.
- Experience with subscription mechanics, loyalty programs, or complex segmentation is a strong plus.
Benefits:
- Salary Range: $170-215k + equity + benefits
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