Senior Field Marketing Manager – APAC
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Field Marketing Manager responsible for APAC marketing strategies at Docker. Focused on driving awareness, pipeline, and engagement across regional markets.
Responsibilities:
- Own APAC's marketing contribution to awareness and pipeline, with quarterly MQL, sales-accepted pipeline, and deal velocity targets tied to regional quota and revenue-anchored attribution.
- Localize and sequence Docker's global campaigns, including upcoming Tier 01 product launches and our ABM programs, and pair them with regional plays that convert attention into pipeline. Ensure every global program has an APAC-timezone activation with an in-region presenter.
- Lead partner and channel marketing as the region's primary growth lever: strategic channel partners, cloud alliance programs, regional systems integrators, and ISV programs that generate reference architectures and co-sell motion to expand Docker's reach into enterprise accounts that sit beyond direct sales coverage.
- Shape the APAC localization and partner marketing blueprint that Docker will scale across emerging regions globally.
- Own regional market prioritization across Australia, Japan, India, Singapore, and other priority markets.
- Own regional campaign and marketing program enablement in partnership with our global sales enablement function. Integrate APAC sellers into activations early, brief them on campaign assets, and drive the follow-up discipline that converts attention into sourced pipeline.
- Partner closely with Developer Relations to integrate developer programs, community activations, and technical content into regional field plays where the audience fit is strong.
- Define and run the region's localization strategy, including language, so campaigns meet buyers in their context.
- Build a foundational regional event strategy across regional summits, partner-hosted events, in-market activations, and executive programs including dinners, workshops, and meetups. Every activation carries a clear pipeline hypothesis, a sales integration plan, and a follow-up motion.
- Execute on 1:few ABM for priority APAC accounts, extending global campaign reach with regionally tuned plays.
- Partner with Lifecycle Marketing and sales to extend Docker's PLG motion into the region, translating product-led momentum into enterprise pipeline.
- Own quarterly planning tied to the APAC sales forecast, with monthly pipeline reviews in region and globally, and serve as the two-way conduit between APAC and global marketing.
Requirements:
- 8+ years in B2B marketing, including at least 4 years leading regional marketing, field marketing, or ABM across APAC.
- Demonstrated ownership of regional awareness and pipeline targets. You can walk us through a region you built from a thin baseline and show how you measured progress before pipeline was flowing.
- Cross-cultural operating experience across multiple APAC markets. You understand the difference between Japan, ANZ, India, and Southeast Asia in practice, not in theory.
- Proven partner and channel marketing track record, including co-sell programs, cloud alliance activation, regional systems integrator programs, or ISV partnerships that generated measurable pipeline. This is core to how the role wins.
- Developer-adjacent or technical audience experience preferred. Background in containers, cloud infrastructure, AI, or open source is a strong advantage.
- Strong sales partnership experience. Regional sales leaders look to you as a strategic partner.
- A builder's mindset. You enjoy designing programs, running them, and staying close enough to the work to know what is landing and what needs to change. As Docker's first dedicated marketing hire in APAC, you will build the foundations of the region's marketing motion and scale what works from there.
- Japanese language proficiency is a strong plus but not required and will extend your reach into Japan's partner ecosystem and enterprise customer base.
Benefits:
- Freedom & flexibility; fit your work around your life
- Designated quarterly Whaleness Days plus end of year Whaleness break
- Home office setup; we want you comfortable while you work
- 16 weeks of paid Parental leave
- Technology stipend equivalent to $100 net/month
- PTO plan that encourages you to take time to do the things you enjoy
- Training stipend for conferences, courses and classes
- Equity; we are a growing start-up and want all employees to have a share in the success of the company
- Docker Swag
- Medical benefits, retirement and holidays vary by country
- Remote-first culture, with offices in Seattle and Paris
Similar Jobs
Marketing Manager, Employer Activation
Marketing Manager driving growth through data-driven initiatives from employer partners in the mental healthcare sector. Leading activation campaigns while optimizing touchpoints for conversion.
Senior Marketing Manager – Therapeutic Excellence
Senior Marketing Manager responsible for advancing scientific expertise through strategic marketing initiatives at Thermo Fisher Scientific. Collaborating with global teams to drive impactful narratives and content.
Media Buyer – Telegram Ads
Media Buyer managing Telegram Ads in the Turkish market for iGaming vertical. Responsible for running campaigns and optimizing ad performance across Telegram channels.
Endoscopy Marketing Manager
Endoscopy Marketing Manager developing and executing strategies for LATAM markets. Leading educational programs and driving technology adoption in healthcare institutions across the region.
Marketing Manager
Marketing Manager leading teams in the healthcare sector with a focus on strategy and market initiatives. Driving engagement and growth across various geographies in a matrixed organization.
Marketing Manager
Marketing Manager at Bucketlist Rewards, a B2B SaaS company. Overseeing email marketing and multi-channel campaigns, collaborating with sales and partners to drive pipeline.
Director, Lifecycle Marketing
Director of Lifecycle Marketing at Blueprint managing the customer journey from lead to lifelong buyer. Overseeing owned channel performance and collaborating with teams for strategic roadmap.
Marketing Business Partner – Consulting
Marketing Business Partner responsible for project management and strategic consulting in digital marketing. Collaborating with cross-functional teams to ensure successful project implementation.
Media Buyer
Native Media Buyer responsible for managing high-budget paid acquisition campaigns across various digital platforms for a performance-driven digital marketing company. Focused on data-driven decision-making and measurable results.
Senior Customer Marketing Manager
Senior Customer Marketing Manager responsible for architecting customer advocacy programs and databases for Iron Mountain's B2B services. Leading initiatives to enhance storytelling and customer engagement globally.
Principal Manager, Marketing Strategy
Principal Manager for Marketing Strategy at Zillow in a strategic role combining analytics and marketing. Leading high-impact projects and providing strategic support to business leaders.
Customer, Marketing Coordinator
Customer Service Agent support customer inquiries and issues at Blueprint. Engaging community and fostering positive relationships while managing marketing and admin tasks.
Senior Director, Marketing
Senior Director of Marketing at BOLD overseeing demand generation and growth strategy. Collaborating with Sales and Product teams to build a high-quality pipeline and accelerate growth.
Native Media Buyer – m/f/d
Native Media Buyer responsible for managing campaigns using data-driven marketing strategies at Like It Media. Focusing on performance, creativity, and growth in a dynamic remote environment.
Senior Customer Marketing Manager
Senior Customer Marketing Manager driving customer expansion strategies at Nerdio. Focused on cross-sell and upsell revenue growth through data-driven marketing programs.
Vertical Marketing Lead, Marketplace
Vertical Marketing Lead responsible for strategy and execution within an industry segment at Socure. Focusing on building campaigns and partnerships to drive pipeline and revenue growth.
Lifecycle Marketing Manager
Lifecycle Marketing Manager responsible for email and webinar lifecycle programs at Socure. Building and optimizing campaigns with a focus on pipeline and revenue impact.
Senior Marketing Manager
Senior Marketing Manager responsible for managing marketing strategies for key clients in a coaching agency. Emphasizing performance marketing and collaboration with a top-notch marketing team.
Marketing Specialist
Marketing Specialist leading social media execution and content strategy for AI-powered platform in creator economy. Managing paid advertising and supporting product marketing initiatives.
Digital Marketing Intern
Estágio em marketing digital focado na criação de posts e edição de vídeos para redes sociais. Oportunidade para desenvolver habilidades práticas em ambiente remoto.