Marketing Manager
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Job Description
Marketing Manager at Bucketlist Rewards, a B2B SaaS company. Overseeing email marketing and multi-channel campaigns, collaborating with sales and partners to drive pipeline.
Responsibilities:
- Own the full email marketing program: strategy, build, send, and optimization.
- Build and manage nurture and lifecycle campaigns in HubSpot, covering lead progression, re-engagement, and expansion motions.
- Build and execute integrated, multi-channel campaigns across email, landing pages, webinars, events, and content programs.
- Translate business priorities into campaign plans, audience segmentation, and messaging.
- Ensure every program is tracked and optimized for pipeline impact.
- Act as an active stakeholder in ABM execution, supporting audience segmentation, targeting, and campaign delivery against named account lists.
- Support partner marketing campaigns end to end, including co-branded programs with integration and channel partners.
- Own day-to-day website management: publishing blogs, building and optimizing landing pages, and maintaining the site in WordPress.
- Write long-form content and blog posts that support SEO, thought leadership, and campaign objectives.
- Own organic social media: strategy, content creation, scheduling, and performance reporting across channels.
- Support event execution, including promotion, logistics coordination, and post-event follow-up sequences.
Requirements:
- 3 to 5 years in B2B SaaS marketing, with a focus on demand generation, growth marketing, or a closely related generalist function.
- Excellent project management and communication skills. You keep things moving, and can work on multiple projects at once.
- Proven track record executing multi-channel campaigns that generate qualified pipeline and measurable revenue impact.
- Exposure to or experience supporting ABM programs and partner marketing campaigns.
- Deep familiarity with HubSpot (marketing automation, CRM, reporting) and WordPress. Clay, Apollo, and gifting platforms are a plus.
- Actively explores emerging technologies, especially AI and LLMs, with a track record of turning new tools into real productivity and campaign impact.
Benefits:
- Remote Work: We are a distributed workplace (100% remote).
- Wellness Days: In addition to paid vacation days, we offer flexible paid time off to fit individual needs.
- Comprehensive Benefits Package: Includes health, dental, vision care, EFAP, and more.
- Home Office and Learning & Development Benefits: Support for your home workspace and funding to grow your skills.
- Annual Bucketlist Benefit: An additional paid day off and $$ to spend to help check items off your own bucket list!
- Rewards and Recognition: We practice what we preach! We’ll help you achieve not just your career goals but your personal goals as well!
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