Senior Director, Marketing
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Job Description
Senior Director of Marketing at BOLD overseeing demand generation and growth strategy. Collaborating with Sales and Product teams to build a high-quality pipeline and accelerate growth.
Responsibilities:
- Own marketing’s contribution to both new business and expansion pipelines.
- Orchestrate paid digital (search, social, display) and channel distribution.
- Build and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiatives.
- Partner with Product Marketing to turn positioning into executable, multi-channel campaigns.
- In partnership with RevOps, define funnel metrics and attribution models.
- Guide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations.
Requirements:
- 10+ years of progressive marketing leadership in high-growth SaaS, ecommerce, or marketplace environments.
- Deep functional mastery of demand generation, performance marketing, and lifecycle/CRM marketing.
- A strong understanding of two-sided marketplace dynamics, specifically the interplay between B2B and B2C.
- You understand revenue drivers and business economics.
- A proven track record of aligning Product Marketing and Sales organizations to drive unified outcomes.
- You use data to inform decisions, optimize performance, and iterate rapidly in a test-and-learn environment.
- You thrive in fast-paced environments and have the execution skills to turn strategy into measurable business impact.
Benefits:
- Competitive salary
- Bi-annual bonus
- 401(k) plan with match
- Equity in company
- Flexible spending accounts (health, dependent care)
- Internet and home office reimbursement
- Medical, dental, and vision (optional plans for your family)
- Life & long-term disability insurance (optional)
- Mental health support and resources
- Wellness reimbursement (gym, health apps, etc.)
- Pet Insurance (optional)
- Flexible PTO
- Sick time policy
- Observed holidays
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